North Dakota Kids 'Kick Butts' on March 23

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Mar 21, 2011, 02:06 ET

North Dakota Leaders Urged to Protect Successful Tobacco Prevention Program

WASHINGTON, March 21, 2011 /PRNewswire-USNewswire/ -- Kids in North Dakota will take center stage in the fight against tobacco on March 23as they join thousands of young people nationwide for the 16th annual Kick Butts Day. Hundreds of events are planned across the nation (for a list of local events see below).

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Sponsored by the Campaign for Tobacco-Free Kids, Kick Butts Day is an annual celebration of youth leadership and activism in the fight against tobacco use. Kids are sending two powerful messages on Kick Butts Day: They want the tobacco companies to stop targeting them with marketing for cigarettes and other tobacco products, and they want elected leaders to do more to protect them from tobacco.

The Campaign for Tobacco-Free Kids and other public health advocates are calling on elected officials to support proven measures to reduce tobacco use and its devastating toll. As states struggle with budget deficits, legislators should increase tobacco taxes both to prevent kids from smoking and to raise revenue to balance budgets and fund critical programs. States should also enact smoke-free air laws that apply to all workplaces and public places and implement well-funded tobacco prevention and cessation programs.

In North Dakota, health advocates are calling on elected leaders to protect funding for tobacco prevention programs that have worked to help people quit and keep kids from smoking. In 2008, North Dakota voters approved Measure 3, which increased funding to tobacco prevention and cessation programs. A recent poll shows that 84 percent of North Dakota voters support keeping this measure and continuing to fund these programs.

"On Kick Butts Day, kids are standing up to the tobacco companies, and elected officials should stand with them by supporting proven tobacco prevention measures," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "We know what works to reduce smoking and other tobacco use. Every state should implement these proven solutions, including higher tobacco taxes, well-funded tobacco prevention programs and smoke-free air laws."

Tobacco use is the number one cause of preventable death in the United States, killing more than 400,000 people and costing $96 billion in health care bills each year. While the nation has made significant progress in reducing youth smoking, 19.5 percent of high school students still smoke.

In North Dakota, tobacco use claims 800 lives and costs $247 million in health care bills each year. Currently, 22.4 percent of the state's high school students smoke, and 2,600 kids try cigarettes for the first time each year.

On Kick Butts Day, kids turn the tables on Big Tobacco with events that range from "They put WHAT in a cigarette?" demonstrations to carnivals to rallies at state capitols. Activities in North Dakota include (all events are on March 23 unless otherwise noted):

Students at the University of North Dakota are using Kick Butts Day to raise awareness around the campus' smoke-free policy with new signs and receptacles on the grounds. Time: 12 PM. Location: University of North Dakota Memorial Union. Contact: (218) 234-0709.

Note to the media: For a list of Kick Butts Day events in North Dakota, visit www.kickbuttsday.org/events. Additional information about tobacco, including state-by-state statistics, can be found at www.tobaccofreekids.org.

SOURCE Campaign for Tobacco-Free Kids