North Alabama MLS and Move, Inc. Reconnect with Direct Data License Agreement for realtor.com®
SAN JOSE, Calif., Oct. 22, 2014 /PRNewswire/ -- Move, Inc. (NASDAQ: MOVE) and North Alabama Multiple Listing Service (NALMLS) today announced a new agreement to display NALMLS listing information on realtor.com®. The agreement renews a longstanding relationship between the two organizations and incorporates a few key enhancements to realtor.com®, developed in the ongoing collaboration with NALMLS and other multiple listing services (MLS) and REALTOR® organizations across the country.
Operated by Move, realtor.com® is the leader in providing home buyers and sellers with the most accurate U.S. residential listing information on mobile devices and online*. Listings on realtor.com® are pulled directly from more than 800 MLSs, with most updated every 15 minutes. The new agreement renews exposure of the more than 3,000 NALMLS member brokers and agents to the more than 35 million home buyers and sellers visiting realtor.com® each month – the most engaged online real estate community[i].
The enhancements to realtor.com® address industry concerns about many portal sites around listing broker and agent attribution, availability of performance analytics and access to rich and reliable agent information. The discussions with NALMLS on several of those points were consistent with ongoing development efforts for realtor.com®, which is rolling out several enhancements including improved prominence of listing agent and broker information, MLS copyright information, enriched agent connectivity through redesigned profiles available on realtor.com® and an enhanced mobile experience on the realtor.com® mobile app.
"We've had a long and successful relationship with realtor.com® and with the National Association of REALTORS®, and we see the value of the brand," said Kipp Cooper, CEO of NALMLS and the Huntsville Area Association of REALTORS®. "We made a smart decision, beginning with our accuracy concerns on listing portals, to review our data agreements with all the portals, and identify how we wanted our data to move forward. That included ensuring that the other portals provide information as accurately as realtor.com®, as well as a demand for more exposure for our listing brokers and agents.
"The tremendous improvement in the mobile site got us back to the table, and we worked with Move to arrive at an agreement where both organizations could see benefit. Move was appreciative of the dialogue and our desire to strengthen realtor.com® and make it more competitive for all their customers, not just NALMLS."
"The renewal of our agreement with NALMLS is a tremendous collaborative achievement – for realtor.com®, for the members of the NALMLS and for the industry as a whole," said Russ Cofano, senior vice president of industry relations for Move. "We are continuously looking for ways to meet the industry's perspective on the appropriate value exchange for the listing, and we believe that through improvements to the experience we are continually making in close working relationships like the one with the NALMLS, the totality of the listing representation on realtor.com® is more favorable than any other portal. It's a testament to the trust that the industry places in Move and realtor.com® to work together to safeguard their interests, to position them competitively and to advocate for an equal playing field for all in the online marketplace where agents and brokers meet buyers and sellers."
NALMLS listings went live on realtor.com® on October 17, 2014. National rollout of some of the enhancements described will continue into 2015, with additional details available at that time.
* "Most accurate" claim(s) pertain to the accuracy of for-sale home listings, are based on comparison with other national listing portals, and are based on the greater frequency of listings updating on realtor.com®.
About Move, Inc. and realtor.com®
Move, Inc. (NASDAQ: MOVE), a leading provider of online real estate services, operates realtor.com®, which connects people to the essential, accurate information needed to identify their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website for the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smartphones. Realtor.com® is where home happens. Move's network of websites provides consumers a wealth of innovative tools and accurate information including Doorsteps®, HomeInsightSM, SocialBiosSM, Moving.com™, SeniorHousingNetSM, homefairSM and Relocation.com. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM; as well as many free services. Move is based in the heart of the Silicon Valley — San Jose, CA.
REALTOR® and REALTOR.COM® are trademarks of the National Association of REALTORS® and are used with its permission. These and all other trademarks used in this work are the property of their respective owners.
MEDIA CONTACT: Christie Farrell, (408) 558-7115, [email protected]
Forward-Looking Statements
This news release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different from those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
[i] comScore March 2014 desktop page views/unique user and minutes/unique user
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SOURCE realtor.com
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