Nordstrom to Add Mini Boden Children's Collection to 57 Additional Locations for Spring 2010

SEATTLE, March 1 /PRNewswire-FirstCall/ -- Seattle-based Nordstrom, Inc. (NYSE: JWN) announced that it will add the Mini Boden children's wear collection to 57 additional stores as well its online store beginning mid-February. The fashion specialty retailer is the first store in the United States to carry the British children's clothing brand known for its bright colors and fun sense of style. Nordstrom launched the line exclusively in seven markets in fall 2009.

This February, an additional 57 Nordstrom stores will launch Mini Boden in the Infants, Toddlers, Girls and Boys departments. The line will also be added to the retailer's online store at nordstrom.com. Mini Boden remains exclusive to Nordstrom in the United States. Nordstrom stores that will carry the line include:

In August 2009, a selection of Mini Boden merchandise made its debut in seven Nordstrom stores including Seattle, Wash.; San Jose, Calif.; Skokie, Ill.; Paramus, N.J.; McLean Va; Brea, Calif. and Dallas, Texas.

About Nordstrom

Nordstrom, Inc. is one of the nation's leading fashion specialty retailers, with 185 stores located in 28 states.  Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 112 full-line stores, 70 Nordstrom Racks, two Jeffrey boutiques and one clearance store.  Nordstrom also serves customers through its online presence at www.nordstrom.com and through its catalogs.  Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.

About Boden

Boden is one of the fastest growing and most profitable mail order companies in the UK.  Founded by Johnnie Boden in 1992, inspiration for the concept struck whilst Johnnie was working as a (very bad) stockbroker in New York in 1988 and discovered the world of American mail order.

The story was entirely different there: catalogues bursting with wonderful clothes at competitive prices from companies committed to extremely high quality customer service. It was easy to get top quality basics like boxers, polo shirts, Oxford cloth button-downs and more formal clothes delivered to your door only days after placing your order by telephone. Why couldn't it be like this in the UK?

Johnnie left the City behind to set up his (initially) Menswear mail order Company in 1992, from his one bedroom flat in West London with the help of one assistant. The selling point was unique: competitively-priced, well-made, classic clothes, designed with a sense of style and attention to detail delivered direct to your door, all backed by an efficient and friendly service.

This simple formula was a tremendous success and in 1992 the collection expanded to include Womenswear.

In 1996, the Mini Boden catalogue was launched, offering modern basics and more traditional children's clothing for boys and girls up to age fourteen.

Today we employ over 800 people and sell competitively priced, well made, individual clothing with a sense of fun, style and attention to detail, that won't date.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20001011/NORDLOGO)

SOURCE Nordstrom, Inc.

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