NordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells -- The First to Offer "Works with Alexa"

LOGAN, Utah, Jan. 12, 2022 /PRNewswire/ -- Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with Alexa.

While traditional adjustable dumbbells offer the benefit of multiple weights, they come at the cost of valuable time wasted adjusting weights between exercises, potentially disrupting the flow of a workout and the user's focus. In contrast, the NordicTrack iSelect Adjustable Dumbbells are electronically adjusted from 5 to 50 pounds in seconds with a simple voice command to a compatible Alexa-enabled device, making for a seamless workout experience. The Alexa integration allows a motorized weight selector to respond to your vocal prompts and provide rapid, automatic adjustment.

"We are thrilled to offer the first ever voice-controlled dumbbells that work with Alexa," said Mark Watterson, Chief Experience Officer for iFIT. "Our patent-pending electronic adjustment eliminates the pain points of cumbersome mid-workout weight change found on other adjustable dumbbells, like decreased heart rate and reduced time under tension, creating a truly uninterrupted and transformative experience."

The dumbbells can also be adjusted mechanically, triggering a weight adjustment with a simple turn of a knob. The speedy weight change allows for fluid transitions from movement to movement, improving the strength training experience for those who have limited workout time and space. 

The NordicTrack iSelect™ Adjustable Dumbbells come with a one-month iFIT membership, providing access to a library of thousands of workouts led by premier iFIT trainers. Members simply follow along with the iFIT trainer's cues and use voice commands to adjust the dumbbells' weight using their Alexa-enabled device.

Alexa supports three skills for the NordicTrack iSelect™ dumbbells:

• Setting weight to a specific amount: e.g. "Alexa, set weights to 35 pounds"
• Increasing or decreasing weight: e.g. "Alexa, decrease weight by 10 pounds"
• Setting weight presets for specific exercises: "Alexa, set weight for biceps curls"

The iSelect dumbbells can save and automatically adjust to a user's preset for 15 different classic dumbbell exercises.

The NordicTrack iSelect dumbbells can be used with a wide range of dumbbell and strength training workouts streamed from the iFIT platform. With iFIT's recent acquisition of the SWEAT training platform, iFIT offers a new and exclusive strength workout series from SWEAT founder Kayla Itsines and popular trainer Kelsey Wells. Additional strength series for dumbbells are available from iFIT trainers like Casey Gilbert, John Peel, Gideon Akande, and more.

The NordicTrack iSelect™ Adjustable Dumbbells are available for purchase now, retailing at $429, in Amazon's store at https://www.amazon.com/nordictrack.

To use voice control to adjust the weights, customers need a compatible Alexa-enabled device, which must be purchased separately.

For video, please click on the following link to download the attachments: https://files.iconfitness.com/message/0v9bstfnnZQg97gKtGpmaO

This email or download link can be forwarded to anyone. The attachments are available until: Monday, 24 January.

SOURCE iFIT

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