Nonprofit Aging Providers Learn How to Boost Their Social Impact

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Apr 26, 2011, 01:00 ET

Aging in America Conference Sessions Focus on Strategic Collaboration, Transformational Change

WASHINGTON, April 26, 2011 /PRNewswire-USNewswire/ -- Nonprofit aging services organizations have the potential to achieve significant social impact in serving the needs of older adults in their communities. James Firman, president and CEO of the National Council on Aging (NCOA), will offer best practices and lessons learned on the journey to becoming a great nonprofit organization at this year's Aging in America conference.

(Logo: http://photos.prnewswire.com/prnh/20100615/NCOALOGO)

NCOA is one of the featured affiliate organizations at the 2011 Aging in America conference, April 26-30, in San Francisco. Aging in America is the nation's largest gathering of professionals from the fields of aging, health care, economic security, and senior education. Full details on the conference can be found at www.NCOA.org/AginginAmerica2011.

Firman will speak at two sessions focused on strengthening community organizations:

Strategic Collaboration for Greater Social Impact: Key Barriers and Strategies for Overcoming Them: Firman will discuss the latest thinking on what greater social impact looks like and how to achieve it.
Going from Good to Great: Key Concepts, Lessons Learned, and Practical Advice for Your Organization: Firman will offer tips and tools from NCOA's journey of organizational transformation based on the book Good to Great by Jim Collins.

"NCOA's goals are to have an exponential social impact and become a stronger, more enduring organization," Firman says. "We're applying research-based best practices that I look forward to sharing with other nonprofits, so we can reach our goals of improving the lives of millions of older Americans."

About NCOA
The National Council on Aging is a nonprofit service and advocacy organization headquartered in Washington, DC. NCOA is a national voice for millions of older adults—especially those who are vulnerable and disadvantaged—and the community organizations that serve them. It brings together nonprofit organizations, businesses, and government to develop creative solutions that improve the lives of all older adults. NCOA works with thousands of organizations across the country to help seniors find jobs and benefits, improve their health, live independently, and remain active in their communities. For more information, please visit: www.NCOA.org / www.facebook.com/NCOAging / www.twitter.com/NCOAging.

SOURCE National Council on Aging