no!no! Hair Voted 2011 Product of the Year® by U.S. Consumers

ORANGEBURG, N.Y., Feb. 9, 2011 /PRNewswire/ -- Radiancy, makers of the no!no! family of consumer devices, announced today the selection of no!no! Hair as the 2011 Product of the Year®. Winning the At Home Beauty Treatment category, no!no! Hair was voted as the consumer product of choice by 60,000 American shoppers. Product of the Year USA is managed by the Consumer Survey of Product Innovation and is the only product award that rewards originality and new development in consumer products.

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"It is an honor for no!no! Hair to have been selected as a 2011 Product of the Year," said Dr. Dolev Rafaeli, Chief Executive Officer of Radiancy.  "We are committed to creating innovative and revolutionary products for the everyday consumer, and it is gratifying to receive such prestigious recognition independently from our audience."

Founded in 1987 in France by a former L'OREAL executive, Christian LeBret, POY was established to champion innovative consumer packaged goods and highlights the best new products on the market for consumers.  Brands are voted on entirely by a nationally representative sample of 60,000 U.S. consumers, and POY aims to guide shoppers toward the best new innovative products.

no!no! Hair is the only at-home hair removal treatment that removes hair easily and painlessly, and reduces the rate of hair regrowth.  no!no! Hair is built with Thermicon™, an innovative technology developed by Radiancy, market leaders in professional phototherapy devices used by dermatologists and estheticians around the world. Unlike laser systems, no!no! Hair does not use light, making it safe for everyone, no matter the skin type or hair color.  With time and consistent use, the hair will grow back more slowly and appear thinner and lighter.

For more information about  no!no! Hair, please contact either Jamie Sylves or Tricia Summers via telephone at (212) 243-1431, or via e-mail: [email protected] or [email protected]

About Radiancy

Radiancy develops and manufactures light-based LHE systems for skin rejuvenation, skin tightening, acne clearance, hair removal and other skin conditions. For over 12 years, dermatologists, estheticians and skin care experts around the world have trusted Radiancy systems for the safety and results they deliver. The only company to offer professional technology to consumers, Radiancy believes that quality skincare should be available to everyone. no!no! products are small, smart and cost-effective, allowing professional, pain-free treatments to be performed in the comfort and convenience of the home.  no!no! products are available online at www.my-no-no.com.

SOURCE Radiancy