NJ Auto Insurance Companies Launch New Brand

RED BANK, N.J., June 28, 2011 /PRNewswire/ -- Effective June 27, 2011, High Point Auto Insurance, Palisades Insurance and Teachers' Insurance Plan of NJ will all transition to their new brand name, "Plymouth Rock Assurance." High Point, Palisades and Teachers' Insurance have always been Plymouth Rock managed companies, so making this change will allow the companies to unify their brand.

(Logo:  http://photos.prnewswire.com/prnh/20110628/NY27400LOGO )

"Consolidating under one common brand will help us operate more efficiently and enhance our ability to care for and serve our customers," said Gerry Wilson, President and CEO of Plymouth Rock Management Company of New Jersey. Over the next several months, current High Point, Palisades, and Teachers' Insurance customers will start to see the new brand name and logo on documents and other communications, as the Plymouth Rock team makes the transition seamless for their customers.  

Current customers' insurance policies will continue without any interruption, insurance IDs will remain valid, online account management and special programs will continue and contact numbers will stay the same. "When we set out to build Plymouth Rock Assurance, we wanted to change the way people feel about insurance. The way we see it, insurance is a transaction while assurance is a relationship. Our focus on assurance for our customers is the backbone of everything we do," said Wilson.

As the manager of one of the largest auto insurance groups in New Jersey, Plymouth Rock has built its reputation on outstanding customer care and assurance. As a local company, the Plymouth Rock team lives, works and drives in New Jersey just like its customers. New Jersey auto insurance policies can be purchased through a network of professional agents as well as on a direct-to-consumer basis. "Serving only New Jersey drivers gives us a unique opportunity to provide low rates and the top-ranked customer service in the state," said Wilson.

To learn more about the brand transition, please visit www.PlymouthRockNJ.com.

About Plymouth Rock Assurance

Plymouth Rock Management Company of New Jersey (www.PlymouthRockNJ.com) has two main New Jersey offices located in Red Bank and Berkeley Heights and manages one of the largest auto insurance groups exclusively serving New Jersey residents. Plymouth Rock's industry-leading service innovations include Get Home Safe, an exclusive, first-of-its-kind program that provides a free one-way cab service per year for use if customers feel unfit to drive; its Crashbusters® vans, the nation's first complete mobile automobile claim service; its Door to Door Valet Claim Service(SM) that offers vehicle pick-up, delivery and guaranteed auto repairs; and its Pledge of Assurance(SM), an industry-leading written commitment to service excellence. Insurance offered by Plymouth Rock Management Company of New Jersey under the brand name Plymouth Rock Assurance. Insurance underwritten by High Point Property and Casualty Insurance Company and its affiliates, Teachers Auto Insurance Company of New Jersey, Palisades Safety and Insurance Association and its affiliates.

SOURCE Plymouth Rock Assurance