NIVS Receives $2.98 Million in Mobile Phone Contracts from Recent Merchandising Conference

HUIZHOU, China, Nov. 23, 2010 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia Technology Group, Inc. ("NIVS" or the "Company") (NYSE Amex: NIV), a consumer electronics company that designs, manufactures and sells intelligent audio and visual products and mobile phones, today announced that at the recent merchandising conference held on November 18, 2010 at the Huizhou Crown Plaza Hotel where a new series of NIVS branded mobile phones were introduced, the Company received orders equal to $2.98 million for various new mobile phones.

More than 700 distributors, wholesalers and agents participated in the two day event.  The introduction of the new NIVS mobile phones including a promotional plan occurred, and orders representing the $2.98 million in sales of the mobile phones were from the provinces of Guangdong, Guangxi, Hunan, Hubei, Hebei, and Neimeng to name a few and also from major cities like Guangzhou, Beijing, Chongqing and Shenzhen.  The Company believes final orders from the conference may exceed $4 million.

Mr. Tianfu Li, NIVS Chairman and CEO stated, "The response to our new series of NIVS mobile phones at the recent merchandising conference was everything and more that we had hoped it would be. We are developing a new sale channel apart from our well developed OEM and carrier customers.  We are gratified at the positive response and look forward to the continued promotion of this new mobile phone series."

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products and mobile phones in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the significance of Mr. Wasielewski's appointment on the Company's business and operations; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

SOURCE NIVS IntelliMedia Technology Group, Inc.

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