Nitto Tire Reaches Two Million Facebook Fans

Devoted Fans Help Leading Tire Company Reach Social Media Milestone

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Oct 08, 2012, 12:10 ET

CYPRESS, Calif., Oct. 8, 2012 /PRNewswire/ -- Nitto Tire, a leading producer of high performance tires, today announced a huge social media milestone: the company reached two million fans on its Facebook page, continuing its reign as a leading social media presence in the automotive and tire industries. The achievement immediately follows Nitto securing five 2012 Impact Awards, claiming the most nods for digital marketing, more than any other organization in the entire program.

"We are thrilled to reach this social media milestone and prove our leadership in the digital and content marketing space," said Tomo Mizutani, president of Nitto Tire U.S.A. Inc. "We are so thankful for our loyal fans and are constantly striving to improve our products and celebrate our customers to show our appreciation."

Nitto more than doubled its Facebook fan base in less than a year, having garnered its first million fans in December 2011. In terms of Facebook fans, Nitto not only surpasses other tire companies, but also supersedes car companies such as Ford, Toyota and Nissan and behind the likes of Honda and Mercedes Benz. The unparalleled achievement confirms Nitto's tremendous popularity among enthusiasts, as well as the company's commitment to utilizing Facebook as a fan engagement tool.

Nitto continues to engage with fans through the use of compelling vehicle photography, videos and unique promotions that stay true to the company's enthusiast roots. As a "thank you" to its 2 million fans, Nitto today unveils a celebratory video that highlights some of the most exciting and engaging topics discussed on its fan page. Nitto also debuts a new Facebook fan appreciation contest. This November, Nitto will fly one lucky fan to Los Angeles for a once-in-a-lifetime drifting lesson with professional Formula Drift driver, Matt Powers, and electronic dance DJ and producer, Steve Aoki. The winner will be announced at this year's SEMA show, the largest automotive tradeshow in the country.

To see the video retrospective, drift contest and other Nitto engagement strategies, visit the company's Facebook page.

About Nitto Tire
Nitto Tire (www.nittotire.com) develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States – Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.

Media Contacts:
Irving Der / Carol Lee
Rogers & Cowan
310-854-8194 / 310-854-8168
[email protected]
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SOURCE Nitto Tire