Nitto® Tire Announces the All-New Nitto® Lightbox

New Program Calls for the Best Fan Images and Videos

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Nov 14, 2011, 01:22 ET

CYPRESS, Calif., Nov. 14, 2011 /PRNewswire/ -- Nitto Tire U.S.A. Inc., a leading developer of performance tires for enthusiasts, announced today their brand new program, Nitto® Lightbox.

In search of the industry's best automotive content, Nitto Tire is inviting both amateur and professional photographers and videographers to join the Nitto Lightbox. Within this community, photographers and videographers will be able to submit great photos and videos taken of Nitto tires in action. Creativity is heavily encouraged, as efforts will be generously rewarded. Individuals whose videos or pictures are selected by Nitto will be awarded a set number of points. These points can be used to buy Nitto t-shirts, a set of Nitto tires, a gift card worth up to $2000 and much more. Additionally, if accepted and chosen, a participant's image or video may appear in a Nitto national ad, brochure, social media campaign or any number of other applications.

To be a part of the Nitto Lightbox, simply sign up for an account and start uploading. For complete details, please visit www.nittolightbox.com .

About Nitto Tire

Nitto Tire (www.nittotire.com) develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, CA 90630.

Contact: Marina Beck/Irving Der
Rogers & Cowan
310-854-8192/310-854-8491
[email protected]
[email protected]

SOURCE Nitto Tire