Nissan launches mobile-friendly online newsroom for those on the go

NASHVILLE, Tenn., April 15, 2014 /PRNewswire/ -- As more people consume information on the move, Nissan has launched a new, mobile responsive version of NissanNews.com that adapts to any smartphone or tablet, allowing media and consumers to fully experience Nissan's newsroom on all mobile devices.

"Nissan's commitment to innovation goes beyond our vehicles, and that is why it is important to offer an attractive and user-friendly interface when media visit our newsroom from a mobile device," said David Reuter, vice president, Nissan Corporate Communications. "With the new mobile responsive design of NissanNews.com, we are providing journalists more convenient access to the information they need most. This responsive design technology keeps our award-winning newsroom firmly rooted as one of the best."

The site has launched just in time for the New York International Auto Show, which opens to the press on April 16. The new design simplifies functions such as touch-screen clicks, pinching, scrolling and zooming. This version of NissanNews.com also allows images and video content to be readily downloaded, producing a more user-friendly experience.

In the first few months of 2014, 35 percent of web traffic to NissanNews.com came through mobile devices, representing a 52 percent increase over the same period last year, when 17 percent of traffic made their way to the site through a mobile device.

In December 2013, NissanNews.com took top honors for Best Online Newsroom in PR Daily's 2013 Media Relations Awards. To check out Nissan's new mobile responsive media site, visit NissanNews.com from any mobile device.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010 through 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

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SOURCE Nissan North America