Nirvana in Fire II: The Wind Blows in Chang Lin Further Enhances The Growing Interest in Chinese Culture Worldwide

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Feb 01, 2018, 01:13 ET

BEIJING, Feb. 1, 2018 /PRNewswire/ -- Chinese television series Nirvana in Fire was instantly seen as the Chinese equivalent of The Count of Monte Cristo by American online viewers when the program was first broadcast in the US in 2015. Three years later, Nirvana in Fire II: The Wind Blows in Chang Lin, has been produced by the same team behind Nirvana in Fire, but features an entirely new cast, including popular actors Huang Xiaoming and Liu Haoran. The sequel goes further in touching upon the theme of patriotism, and the strongly held Chinese conviction that "the state comes before the family", through the telling of a historic story. It has become both a commercial and critical success.

Nirvana in Fire II: The Wind Blows in Chang Lin

The success of Nirvana in Fire leads to the production of the sequel

The sequel to Nirvana in Fire is noted for its improvements in production, as well as a clear yet simple frame style and the story's plain essence. The focal points of the series are the description of how life was led in China in former times and the trials and tribulations of the House of Chang Lin.

Nirvana in Fire II: The Wind Blows in Chang Lin has been broadcast on iQIYI, iQIYI Taiwan, TVB, Malaysia-based Astro and YouTube. To date, the series has received an 8.6 rating (out of 10) on douban.com (known as China's version of IMDb) and been streamed 2.27 billion times on iqiyi.com. Internet viewers in Taiwan streamed the sequel more than one million times over a ten-day period, making it the mainland China-produced TV series broadcast on the island to reach one million views in the shortest interval of time. Next up are broadcasts of the series through traditional TV outlets in South Korea, Taiwan and Japan.

Nirvana in Fire-based IP wins recognition worldwide for its Oriental charm

The Nirvana in Fire series has gained increasing popularity worldwide, thanks to the high production quality and the growing interest that audiences worldwide have in Chinese culture. As the sequel is a war-based story, the producer favored ancient Zhou rituals over the more commonly used Han rituals, enabling viewers to get a better understanding of the richness and depth of Chinese culture.

Nirvana in Fire-based IP also features Chinese values based on traditional Chinese ethics. The author Hai Yan tells the story in a move to promote Confucian philosophy that teaches its adherents that to govern a country in a way that brings peace to all, one must first be able to govern one's family, and to govern one's own family successfully, one must first learn to govern oneself. What the House of Chang Lin focused on, is to do away with political infighting, in a reflection of thousands of years of Chinese traditions.

iQIYI's innovative business model contributes to success of Nirvana in Fire II: The Wind Blows in Chang Lin

In addition to the high quality of the series itself, iQIYI is one of the contributors to success of the sequel. iQIYI, one of leading video service providers in China, boasts unrivaled advantages thanks to its innovative broadcast model. Nirvana in Fire II: The Wind Blows in Chang Lin has been aired on iQIYI, based on a business model whereby iQIYI VIP users can watch six episodes more each week than their counterparts who view the series on cable, reflecting the varying expectations among viewers.

Nirvana in Fire II: The Wind Blows in Chang Lin again proves the success of Nirvana in Fire-based IP and global recognition of China's proprietary, culture-based products.

SOURCE iQIYI