Ninety2i Licenses Sony DADC eBridge to Enable Marketers to Create Crossover Physical-to-Digital Experiences

Innovative digital technologies creates bridge between physical and digital media

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Feb 05, 2014, 12:36 ET

ARLINGTON HEIGHTS, Ill., Feb. 5, 2014 /PRNewswire/ -- Chicago-based marketing solution provider Ninety2i, a division of Fusion92, today announced that it has become a primary U.S. authorized licensor of Sony DADC's eBridge technologies. The technology suite consists of eBridge's Arc USB storage device and related eBridge Analytics software that will create a new bridge between the physical and digital worlds for marketers and their customers. With eBridge, marketers can set audiences on a seamless path from awareness to engagement--and ultimately to conversion.

"Sony DADC's eBridge technology suite is one of the most powerful and engaging tools for leading audiences from the physical to the interactive digital realm," said Matt Murphy, Ninety2i President and CEO. "Ninety2i is fortunate to become a primary U.S. authorized licensor for this technology. We're confident eBridge will open doors for us as well as for our clients, which is why we plan to market eBridge aggressively in the coming months."

eBridge's USB-based patented technology can be packaged within direct mailers, inserts, product packaging and other printed items to deliver high-quality video, audio, applications, documents or files directly into the hands of targeted audiences. Once connected through the USB port of any computer, eBridge automatically and intelligently connects users with a desired URL or destination. Through rich-media content engagements and personalized landing pages, consumers are able to enjoy deeper brand experiences.

Through the eBridge Analytics engine, viewer preferences, behavior, and activity are captured and made available to the sponsoring company in real-time. The web-based application offers in-depth, real-time campaign analysis providing marketers with powerful data and insight into consumer interaction. Custom measurement tools allow users to define key performance indicators, segment respondents, and analyze user actions at each stage of the experience to help maximize customer engagement.

"Ninety2i has proven their ability to deliver highly successful marketing solutions to top brands across our industry," said Spiros Rally, Vice President, Sony DADC DigitalWorks. "As a primary licensor of eBridge, we're excited to leverage their market strength to identify and reach new customers that require consumer engagement tools in both physical and digital media environments."

Sony DADC's eBridge will be available through Ninety2i starting February 5, 2014.

To learn more about Sony DADC's eBridge, contact (Ninety2i at 855.550.9292 or [email protected]) or visit http://ebridge.sony.com/ebridge/marketing/ebridgeArc.do.

About Fusion92

Fusion92 is a full-service traditional and interactive marketing agency that leverages existing and emerging technologies, sound marketing strategies and outstanding creative to deliver one-to-one marketing platforms for our clients. Our process allows us to plan, design, produce, implement and analyze successful marketing initiatives that address specific business challenges. We not only understand the individual interactive and production technologies, we're experts at combining them into holistic solutions that work.

About Sony DADC

Sony DADC is a leading disc and digital service provider for the entertainment, education, and information industries, offering world-class digital and physical supply chain solutions, software services, and optical media replication services. The company's network consists of service offices, optical media production, distribution and digital facilities in 19 countries worldwide.

SOURCE Fusion92