Nine West Introduces "Shoelaborations™" Collection with Giles Deacon

NEW YORK, May 11, 2011 /PRNewswire/ -- Nine West, a division of The Jones Group Inc. (NYSE: JNY), today announced the introduction of its "Shoelaborations™" collection with renowned designer Giles Deacon.  Shoelaborations™ is a creative platform that seeks talented individuals doing original work in their unique artistic areas and gives them the opportunity to collaborate with Nine West on a rotating basis.  

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Shoelaborations™ launched its first collection with CFDA/Vogue Fashion Fund winner Sophie Theallet for spring/summer 2011 and will debut its collection with Giles for fall 2011.  The "Giles Deacon for Nine West" collaboration celebrates Giles' eclectic design aesthetic and vision with technology.  The tech-based capsule collection will include uniquely-designed pieces including footwear, handbags and jewelry.  Eek, a mouse-like mischievous character designed by Giles, is the iconic figure that is built into each style.  All designs will utilize Microsoft tag reader technology, bringing the "Giles Deacon for Nine West" collaboration to life.

Stacy Lastrina, Chief Marketing Officer of The Jones Group, said, "Through Giles' innovative collection, Nine West will be able to tap into a new generation of customers. The Shoelaborations™ platform reinforces Nine West's ongoing mission to permeate today's cultural niches while, at the same time, bringing a constant source of fresh product offerings to the marketplace."

Fred Allard, Nine West Creative Director, said, "Giles Deacon is a design visionary who has a unique aesthetic and whimsical irreverence that has shaped fashion today.  Together, we are creating a collection that explores technology-infused fashion with Giles' famous character, Eek, incorporated into the designs in unexpected ways."

Giles Deacon said, "Partnering with a global footwear leader such as Nine West has given me the opportunity to expand my reach in the world of accessories and create a collection that reflects my design personality, while capturing the spirit of the brand.  I was able to revisit one of my favorite motifs, Eek, and bring him to life through a completely new medium, which is exciting for me."

Nine West is lending over 33 years of expertise in footwear to up-and-coming designers, artists and musicians.  Through these collaborations, Nine West is bringing the visions of these choice international trendsetters, artists and designers to consumers worldwide.

Nine West's Shoelaborations™ will be available globally, in limited distribution at the top Nine West retail stores, www.ninewest.com and the Nine West Facebook Fan Shop.  The "Giles Deacon for Nine West" footwear collection will retail for approximately $99 to $149 for footwear, $99 for handbags and $26 to $34 for jewelry.

Please visit the Giles Deacon Shop-in-Shop at www.ninewest.com/gilesdeacon for more details on the collection.

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Visit www.ninewest.com/sophietheallet for the Sophie Theallet Shop-in-Shop

About The Jones Group Inc.

The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with best-in-class product expertise across five divisions: apparel, footwear, jeanswear, jewelry and handbags.  The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent.  The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e-commerce sites.

The Company's nationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Rachel Roy (L), Robert Rodriguez, Robbi& Nikki, Stuart Weitzman, B Brian Atwood (L), Boutique 9, Easy Spirit, Gloria Vanderbilt, l.e.i, Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Joneswear, Andrew Marc/Marc Moto (L), Kasper, Energie, Evan Picone, Le Suit, MootsiesTooties, Grane, Erika, Napier, Jessica Simpson (L), Dockers (L), Sam & Libby, Givenchy (L), Judith Jack, Albert Nipon and Pappagallo. 

SOURCE The Jones Group Inc.