NIFTY Leverages GENBAND's White-Label fring Solution to Launch Comprehensive OTT Voice Services Offering

FRISCO, Texas and TOKYO, Nov. 11, 2015 /PRNewswire/ -- GENBAND, a leading provider of real-time communications software solutions today announced that NIFTY, one of Japan's leading Mobile Virtual Network Operators (MVNOs), has selected fring™ white label Telecom OTT solution to launch its new voice service, NifMo-Denwa.

"Customers are craving new experiences and we're always looking for ways to leverage today's newest technological improvements, offering useful services that can make their daily lives easier and richer," said Shinji Miura, General Manager of Network Service Division from NIFTY. "fring allows us to deploy branded solutions quickly and easily, delivering on our promise to our users: 'With Us, You Can.'"

Utilizing fring enables NIFTY to quickly and easily expand their portfolio of services, enhancing their state-of-the-art data offering with a comprehensive, cost-effective voice solution. By delivering these new services over its own network, NIFTY can further engage with its customers and provide a superior, branded experience.

"We're thrilled to be working with NIFTY and look forward to the success and growth of NifMo-Denwa," said David O'Connor, GENBAND's Senior Vice President of APAC Sales. "This partnership further highlights our ability to provide Communications Service Providers with OTT features that leverage a telco-grade cloud network, enabling a closer relationship with the customer."

Key Takeaways

• NIFTY, one of Japan's major Mobile Virtual Network Operators, is leveraging GENBAND's fring OTT cloud solution to power its new NifMo-Denwa offering.
• GENBAND fring is a cloud-based OTT solution that enables operators to deliver a superior user experience to their customers and makes them more competitive.
• Communications Service Providers can leverage fring's capabilities to offer their customers mobile group video chat, 2-way video chat, voice-only calls and text chat.

About GENBAND

GENBAND, a 2015 CNBC Disruptor 50, is a global leader in real time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries.  The company's Network Modernization, Unified Communications, Mobility and Embedded Communications solutions enable its customers to quickly capitalize on growing market segments and introduce differentiating products, applications and services. GENBAND's market-leading solutions, which are deployable in the network, on premise or through the cloud, help its customers connect people to each other and address the growing demands of today's consumers and businesses for real time communications wherever they happen to be. To learn more visit www.genband.com.

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