Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services

Provides Measurement of Digital Linear Audiences Across All TEGNA Markets

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Jan 05, 2021, 06:00 ET

NEW YORK, Jan. 5, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced a multi-year renewal agreement with TEGNA Inc. (NYSE: TGNA) a local news leader with 64 stations in 51 markets. Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.

Nielsen's industry leading Local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen's Local TV panels plus return path data empowers TEGNA's customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets via Nielsen's proprietary Portable People Meter (PPM).

"We are pleased to continue our relationship with Nielsen as a trusted business partner in 34 of our local markets," said Larry Delia, Senior Vice President, Media Operations, TEGNA. "Nielsen's suite of data, products, and insights have a major impact on our business in these markets, and we look forward to working with them over the next several years."

With this new agreement, TEGNA stations will continue to utilize a comprehensive suite of Nielsen data to demonstrate value to advertisers. In addition, the solutions included as part of the agreement offer a broader look at consumer viewing habits across key markets and geographies as well as key audience and demographic characteristics.

"TEGNA is a leader in the local broadcast industry," said Catherine Herkovic, EVP and Managing Director, Nielsen Local. "We are delighted to provide continued support to 34 TEGNA markets with measurement services. As part of our client commitment, we will work alongside TEGNA to ensure that each local station has the tools they need to deliver on their business objectives with access to valuable local audiences."

Nielsen recently completed a major transformation of its local measurement methodology combining advanced meter technology and big data with people-powered panels into its local TV measurement service. This provides more comprehensive measurement to clients. The launch of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.

About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

SOURCE Nielsen