Nielsen Global Connect and 1010data Expand Relationship to Serve the Growing Need for Collaborative Analytics and Data Sharing Solutions for Retailers and Their Supply Stakeholders

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Apr 28, 2020, 09:01 ET

NEW YORK, April 28, 2020 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) Global Connect and 1010data announced they have expanded their relationship to co-develop and commercialize solutions that will help retailers and manufacturers better understand the daily sales, supply chain and on the shelf availability/out of stock positions at brick and mortar stores. To ensure the success of the alliance, both companies have made significant investments in a joint program office to determine a solution roadmap, product development, go-to-market activities, professional services offerings and client experience teams.

Today's announcement builds on the success of both companies joining forces to deliver a cloud-based analytics platform in support of Sam's Club's MADRID (Member Analysis, Data Reporting and Insights Domain) initiative that enables over 1,000 Sam's Club buyers and trading partners to drive optimal consumer product performance within its stores. To date, MADRID has empowered over 850 clients and 2,400 users.

"Nielsen has already successfully partnered with 1010data on multiple new client engagements, making this move a natural evolution," said Jay Dennis, Executive Vice President, U.S. Retail Division at Nielsen. "Our unique Nielsen data streams along with retailers' daily sales data will be fully accessible through 1010data's platform so that retailers and their supplier ecosystems can be more adaptive to changing markets—something we know is particularly important during COVID-19 and the post-pandemic business environment."

"In recent memory, there's never been a business environment that's shifted so quickly and lurched so unpredictably as the one we are currently facing. Navigating through present and post-pandemic consumer behavioral changes, retailers and consumer goods manufacturers that are able to base their strategies on analytics and insights offered by granular, continuously updated data sets, are the ones most likely to succeed," said Inna Kuznetsova, interim CEO of 1010data. "Nielsen and 1010data powerfully bring together those much-needed data and analytics tools, which enable tighter collaboration between retailers and their trading communities. Our partnership's initial enterprise offering was adopted by one of the world's leading retailers, and we look forward to continuing our practice of client-centered innovation."

ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

About 1010data
For more than 20 years, 1010data has helped financial, retail and consumer goods customers monitor shifts in consumer demand and market conditions and rapidly respond with highly-targeted strategies. The 1010data Insights Platform combines market intelligence, data management, granular enterprise analytics, and collaboration capabilities to empower better business outcomes. More than 900 of the world's foremost companies partner with 1010data to power smarter decisions. To learn more, visit 1010data.com.

SOURCE Nielsen