Nielsen Catalina Solutions Agreement with FourthWall Media Helps Create the Largest TV "Watch & Buy" Single Source Panel for Consumer Packaged Goods Marketers

Adds nearly 1 million new cable set-top-box households

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Aug 18, 2014, 08:00 ET

CINCINNATI and DULLES, Va., Aug. 18, 2014 /PRNewswire/ -- Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media®, the largest independent source of cable set-top box data. With access to FourthWall Media's anonymous TV viewing data, Nielsen Catalina Solutions will greatly expand the size of its single-source dataset —delivering more robust, granular insights to CPG marketers.

Nielsen Catalina Solutions links advertising with retail sales by integrating data from Nielsen's gold-standard TV panel and cable set-top box homes with shopper data from over 70 million households. The addition of FourthWall Media data to the NCS portfolio expands the single-source panel to 1.4 million households, nearly three times the size of the closest competitor. The larger footprint will deliver greater precision across Nielsen Catalina Solutions' metrics and enable measurement of smaller TV networks and programming as well as more niche brands.

"The buyergraphic approach to media has quickly gained favor with advertisers who seek to drive revenue and improve the return of each and every dollar spent on advertising," said Mike Nazzaro, CEO, Nielsen Catalina Solutions. "We continue to invest in methodologies, new solutions and collaborate with innovative companies like FourthWall to improve the benefits of our offerings. The alliance with FourthWall provides better reliability, stability and predictability to our clients."

"FourthWall Media produces daily second-by-second television viewership data from millions of set-top boxes," says Bill Feininger, President, MassiveData®, a division of FourthWall Media. "Being able to anonymously match set-top viewing data in a privacy-compliant fashion, with various disparate datasets to reach marketers' key audience segments, is changing how advertisers plan and buy television media. We have been helping politicians find, with great precision, likely voters segmented by which issues are important to them. Now our viewership data and patent-pending matching technology is being used by product marketers to zero in on specific audience segments. We look forward to working with Nielsen Catalina Solutions to help marketers find a better and more efficient way to reach their audiences through television advertising."

About FourthWall Media® (www.fourthwallmedia.tv)
FourthWall Media a leading provider of platform technology for Cisco, Motorola, Pace, and tru2way set-top boxes and its products are in use by a broad range of U.S. cable operators. FourthWall's MassiveData® division delivers data, metrics, and analytics that allow ad agencies, marketers, programmers and schedulers the ability to better predict consumer behavior, validate the predictions over time, and employ marketing dollars more effectively. MassiveData provides television data and audience analytics to a growing list of advertisers and media research companies. FourthWall Media's corporate headquarters are in Dulles, VA.

About Nielsen Catalina Solutions
Nielsen Catalina Solutions (NCS) provides the most comprehensive single-source view of the consumer to help advertisers, agencies and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy. A slate of offerings help CPG brands increase retail sales driven by TV, online, mobile, CRM, radio and print advertising.

The joint venture between Nielsen and Catalina integrates actual retail purchase data from over 70 million shopper households from Catalina with Nielsen Homescan® creating a dataset that is representative for CPG/OTC retail outlets. NCS has the largest single source dataset for TV of 1.4 million households which incorporates "currency quality" Nielsen People Meter data and millions of cable set-top-box homes. The NCS Digital Network reaches over 90% of the U.S. online population forming a single source dataset of over 41 million households. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com/

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SOURCE FourthWall Media