Niche Tourism Market Report 2024 - The Impact and Challenges of Niche Tourism

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Feb 12, 2024, 18:45 ET

DUBLIN, Feb. 12, 2024 /PRNewswire/ -- The "Thematic Intelligence - Niche Tourism (2024)" report has been added to ResearchAndMarkets.com's offering.

This thematic research report takes an in-depth look at the theme of niche tourism and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of niche tourism.

It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on Niche Tourism.

Key Highlights

Niche tourism is now recognized across the entire industry, with many companies looking to differentiate their brand from others. Niche tourism has many similarities with the experience economy because niche tourists are constantly searching for engaging and unique experiences that match their interests. Niche tourism has the opportunity to set any company or destination apart, providing the ability to differentiate itself in the hypercompetitive travel landscape today.

There are identifiable examples across the travel and tourism supply chain where embracing a niche can increase brand awareness and aid its competitive position. Leaders in the field have identified a specific target market and can offer an alternative product to the traditional sun and beach holiday, which adequately meets the niche tourist needs.

Niche tourism can be divided into both 'macro' and 'micro' niches. What is most prevalent is that this is a complete shift away from the traditional mass tourism model where tourists simply walk into a travel agent store and book a sun and beach holiday. The four macro niches identified here are environmental, cultural, urban, and emerging niche themes. Under each macro niche, there is a list of micro-niches that function as a traveler's inspiration today. There are many niche tourism types including adventure tourism, dark tourism, eco-tourism, gastronomic tourism, agri-tourism and rural tourism.

Scope

This thematic report provides an overview of the impact niche tourism has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme's growth and what they are doing to grow with this theme.

Key Report Benefits

Understand the current niche tourism trends within the travel landscape today and how these will escalate in the near future.
Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing niche tourism to drive revenues.
Acknowledge the potential pitfalls of using niche tourism by understanding the social, cultural, and environmental effects on the destination.
Discover recommendations for businesses involved in niche tourism.

The thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

All across the travel and tourism supply chain, now have an opportunity to capitalize on niche tourism, and there are notable examples of this.

Key Topics Covered:

Executive Summary
Players
Thematic Briefing
Trends
Consumer trends
Enterprise trends
Industry trends
Industry Analysis
The impact of niche tourism
The challenges of niche tourism
Recommendations
Case studies
Timeline
Signals
M&A trends
Social media trends
Value Chain
Third-party suppliers
Direct suppliers
Ancillary suppliers
Companies
Public companies
Private companies
Sector Scorecards
Travel intermediaries sector scorecard

Company Coverage

Accor
Airbnb
Alux Caverna Lounge
Atlantic
Booking Holdings
British Airways
Carnival Corporation
Celebrity Cruises
Chernobyl Tour
Comcast Corp
Despagar.com Group
Eva Air
Expedia Group
Friendly Planet Travel
GAdventures
Gaggan
Genting Malaysia
Gourmet on Tour
Hays Travel
Hemingway's Lounge
IHG
Intrepid Travel
Kimpton Hotels
Kuoni
Merlin Entertainments
Las Vegas Sands
MGM Resorts International
Miral Asset Group
Mirazur
Norma 2.0
Norwegian Cruise Lines
Makemytrip.com
Megacruise
On the Beach
OYO
Rainforest Cafe
Responsible Travel
SeaWorld Parks and Entertainment
SIM Holdings
Soviet Tours
STA Travel
The Northern Lights Bar
TUI Group
Virgin Atlantic
United Airlines
Universal Studios
Walt Disney
WestJet
Wynn Resorts
Young Pioneer Tours

For more information about this report visit https://www.researchandmarkets.com/r/5qlh2v

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