NFL and Barclaycard Launch New Credit Card Program

Program makes it easy for football fans to celebrate their favorite teams while earning exciting rewards

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Sep 01, 2010, 01:25 ET

NEW YORK, Sept. 1 /PRNewswire/ -- Fans of the National Football League may now show their true colors by carrying the new NFL Extra Points credit card issued exclusively by Barclaycard US, the payments business of Barclays in the United States. Along with showcasing their favorite team's logo and colors, cardholders will be able to earn points for a unique loyalty program created for each team that can be redeemed for team experiences, game day tickets, memorabilia and all the NFL-licensed gear a real fan needs. Cardholders will earn NFL Extra Points every time they use the card and will receive a 20% discount for purchases on NFLShop.com on the card.

"The card represents a great way for fans to show their loyalty to their team while being rewarded simply for using the product – all the while benefiting from the seamless service of Barclaycard," said Keith Turner, the NFL's Senior Vice President of Media Sales & Sponsorship.

In an exclusive, multi-year agreement with the National Football League, Barclaycard will issue credit cards bearing the logos of each of the 32 NFL clubs and the NFL shield logo. Fans can apply for the card via NFL.com, at stadium displays, through in-bound telephone applications and via email and direct mail invitations.

Visa is the NFL's official payment card sponsor.

"We've worked closely with the NFL to create a brand new credit card program with a collection of benefits and rewards that will appeal to the many fans of this thrilling game," said Scott Young, General Manager-Partnerships, Barclaycard US. "With all the exciting new NFL Extra Points redemption choices, cardholders will have plenty of reasons to use the card and keep their team spirit alive all year long."

To celebrate the launch, Barclaycard and the NFL are implementing a fun and engaging multi-media campaign that includes a personalized and team branded website where fans can learn about product benefits, win authentic NFL prizes, watch NFL videos, play interactive games, test their trivia skills and download team wallpaper and a digital widget.

Prior to launch, Barclaycard and the NFL generated excitement for the new program by awarding authentic jerseys, hats and other merchandise each week in August as part of the NFL Extra Points "Football Friday" Sweepstakes. A Grand Prize trip for two to Super Bowl XLV will be awarded through a drawing of all entries received during the promotion period.

About Barclaycard US

Headquartered in Wilmington, Del., Barclaycard US creates customized, co-branded credit card programs for some of the country's most successful travel, entertainment, retail, affinity and financial institutions. The company employs 1,600 associates and was named a Top Workplace in Delaware in 2010. For more information please visit www.barclaycardus.com.

Barclaycard, part of Barclays Global Retail Banking division, is a leading global payment business that helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.

The company is one of the pioneers of new forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the British Government. Barclaycard partners with a wide range of organizations across the globe to offer their customers or members payment options and credit.

Barclaycard operates in the United States, Europe, Africa and the Middle and Far East.

For further information about Barclays, please visit www.barclays.com.

SOURCE Barclaycard US