NFL Alumni Association Appoints Leverage Agency as Sponsorship Agency of Record

MT. LAUREL, N.J., Oct. 14, 2014 /PRNewswire/ -- The NFL Alumni Association today announced a new partnership with New York City-based sports and entertainment marketing firm Leverage Agency.  The agency will work closely with the NFL Alumni Association to procure sponsorship opportunities and develop unique activation ideas for numerous local and national events, including Super Bowl Weekend in Glendale, AZ.

Super Bowl weekend is one of the most highly anticipated events of the year with the largest amount of NFL alumni together in one place.  The days leading up to the big game feature an array of activities including special events, meet-and-greets, VIP hospitality, charity initiatives and more. 

"The Leverage team has a deep understanding of our mission to serve, assist and inform our members to enrich their post-NFL lives," said Joe Pisarcik, President and CEO of the NFL Alumni Association. "We were also impressed by their track record in sports sponsorship marketing, and we're looking forward to a productive partnership."

"The NFL Alumni Association is comprised of former NFL players, coaches and executives across 29 Chapters nationwide," said Ben Sturner, CEO and Founder of Leverage Agency.  "We're confident we can help brands maximize the unique marketing potential of this formidable association, especially around the marquee Super Bowl Weekend."

NFL Alumni Association
The NFL Alumni Association is a nationwide group of former National Football League players, coaches and other employees whose mission is to serve, assist and inform former players and their families.  The association offers a variety of medical, financial and social programs to help members lead healthy, productive and connected lives, as well as community initiatives under its "Caring for Kids" programs.  For more information, please visit www.nflalumni.org

About Leverage Agency
Leverage Agency is a full service sports, entertainment, and media marketing company.  Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation/distribution, public relations, social media, experiential marketing, and asset valuation/ROI analytics.  Headquartered in New York City, with offices in Los Angeles and Miami, Leverage provides insight-driven strategies and develops customized programs for clients to engage their target consumers through impactful marketing campaigns.  For more information, please visit: www.leverageagency.com

SOURCE Leverage Agency

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