NextVR and the US Open to Serve Fans the World's First Pro Tennis Action in Virtual Reality
Leading virtual reality content provider will broadcast highlights from six US Open Tennis Championship Semifinals and Finals matches
LAGUNA BEACH, Calif., Sept. 8, 2016 /PRNewswire/ -- NextVR, the leader in broadcasting live events in virtual reality, to air highlights from six matches of the 2016 US Open Tennis Championships, offering fans the opportunity to witness one of the world's most popular sporting events in virtual reality for the first time in history. The virtual reality experiences will transport viewers from their living rooms to center court of the newly renovated Arthur Ashe Stadium in New York, where they will be able to watch highlights of their favorite tennis stars contending for a major championship title.
The United States Tennis Association's (USTA) partnership with NextVR is part of a series of innovative and immersive technology experiences at the championship this year.
Using multiple cameras, NextVR will provide fans with different angles and viewpoints of the Men's and Women's Semifinals and Finals matches from Thursday, September 8 through Sunday, September 11. NextVR will have highlights available in virtual reality on demand after each match, along with additional exclusive VR feature experiences including a welcome tour of Arthur Ashe Stadium featuring tennis legend Billie Jean King and an inside look at the Stadium's new retractable roof. Fans will get behind-the-scenes access to players like never before – from practice to the back hallways to the locker rooms – all in virtual reality.
"We are giving sports fans across the globe a courtside seat at one of the world's most anticipated tennis tournaments," said Brad Allen, Executive Chairman of NextVR. "This broadcast will mark the first time that both NextVR and the USTA have showcased the US Open in virtual reality, and we look forward to making history together at this premier event."
"The use of virtual reality is a major milestone in our organization's technological development," said Lew Sherr, Chief Revenue Officer of the USTA. "This collaboration with NextVR will offer our fans an unmatched experience of the US Open Tennis Championships. We are eager to bring tennis enthusiasts courtside as they watch renowned champions compete for the final Grand Slam title of the year."
How to watch the US Open in Virtual Reality
Fans can download the virtual reality experience of the 2016 US Open Tennis Championships on the free NextVR platform for Gear VR, which is available in the Oculus Home app store. Check the US Open Tennis Channel on NextVR for match highlights and additional feature experiences. For more detailed instructions, go to http://www.NextVR.com/GetVR.
About NextVR: NextVR enables the transmission of live, long-form virtual reality content in broadcast quality – leading the way for live and on-demand VR to become a mainstream experience for sporting events, concerts, cinematic productions and more. Launched in 2009, NextVR has more than 36 patents granted or pending for the capture, compression, transmission, and display of virtual reality content. NextVR's platform allows the fully immersive content to be streamed with pristine quality using current home and mobile Internet connections. NextVR was founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker. For more information, go to www.NextVR.com.
About United States Tennis Association: The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level – from local communities to the highest level of the professional game. A not-for-profit organization with more than 715,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking seven summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA's philanthropic entity, the USTA Foundation, provides grants and scholarships and helps under-resourced youth and individuals with disabilities, and supports wounded, ill and injured service members, veterans and their families. For more information on the USTA, log on to usta.com, "like" the official Facebook page, facebook.com/usta, or follow @usta on Twitter.
Media Contact NextVR:
Karena Bibbins, for NextVR
Burson-Marsteller
(310) 309-6663
[email protected]
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SOURCE NextVR
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