NextVR and Coldplay Release Virtual Reality Concert for Samsung Gear VR

LAGUNA BEACH, Calif., Dec. 10, 2014 /PRNewswire/ -- NextVR, a technology company that captures and delivers live and on-demand virtual reality experiences, today announced their first content release –  Coldplay's Ghost Stories Virtual Reality Concert Experience. The entire concert was shot in VR and a clip of the first song, A Sky Full of Stars, will be available via the NextVR app and accessed in conjunction with the recently released Samsung Gear VR headset.

The virtual reality concert puts Coldplay fans directly in the middle of the action, viewing the band members as if they are on stage with them. The concert film is the first ever broadcast quality VR experience. This quality VR experience has never before been possible. NextVR's technology, which includes 17 patents granted and pending for the capture, compression, transmission, and display of virtual reality content, is the only product on the market to enable this level of immersive experiences. As the company releases additional content in the coming months, consumers will be able to enjoy life-like experiences such as sitting courtside at a game, in the front row of major fashion shows and more.

NextVR worked with Coldplay in London over the past summer to develop the VR concert concept as a cutting edge experience for both fans who saw the concert live and wanted to experience it again, as well as those who were unable to attend. NextVR aims to follow up the release of A Sky Full Of Stars with the full concert over the coming months and is in talks with Coldplay for future virtual reality collaborations.

According to Phil Harvey, Creative Director of Coldplay: "You're literally inside the show, front of stage with the band. The quality of this virtual reality experience is far superior to anything else out there. It's pretty mind-blowing."

"If you thought going to an IMAX theatre felt like almost being there – you will be floored when you view NextVR's content. It's almost better than being there," said DJ Roller, co-founder, NextVR. "There is no comparison for what we're offering because it hasn't existed until now. We've worked on perfecting the technology for the past five years and now we're excited to finally share the result."  

NextVR's patented streaming technology allows broadcast-quality live VR content – as well as selections from NextVR's growing catalog of on-demand VR content – to be delivered instantly over mobile and home internet connections. This opens up the possibilities for an entire mobile catalog of VR content.

NextVR made the announcement from the UBS Global Media and Communications Conference in New York, where NextVR presented on the future of virtual reality panel with the NBA, Formation 8 and AltspaceVR.

About NextVR
NextVR is a technology company that captures and delivers live and on-demand virtual reality experiences. From rock concerts to sporting events to fashion shows, and everything in-between – viewers are transported into life-like experiences with true broadcast quality. It's better than being there. Launched in 2009, NextVR has a vast IP portfolio with more than seventeen patents granted and pending for the capture, compression, transmission, and display of virtual reality content. No other company can compete with this. NextVR also allows content to be streamed with pristine quality using current home and mobile Internet connections. Founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker – NextVR provides a deeply immersive experience. You're in it, not watching it. For more information, go to http://www.nextvr.com/

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SOURCE NextVR

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