NextPrinciples Continues To Show Significant Market Momentum

MILPITAS, Calif. , April 23, 2013 /PRNewswire/ -- NextPrinciples, a leader in social analytics and engagement, today announced that it has experienced strong growth year-over-year in the first quarter of 2013, with a total revenue jump of 93 percent. Since January 2013, NextPrinciples has been named the winner of several of the industry's most elite award programs, including ZDNet's CRM Watchlist and the SAP HANA® One Innovative App Contest.

"As we exit the social hype cycle, customers are looking to quantify the impact of social initiatives beyond vanity metrics such as 'likes' and 'followers,'" said Satya Krishnaswamy, CEO and founder of NextPrinciples. "We are thrilled to enable organizations to quantify the impact of their social initiatives to the bottom line while driving a more consistent customer experience. Industry leaders are taking note of our successes and we are honored to win some of the industry's most renowned awards."

Year-to-Date business highlights include:

Increased Customer Base

NextPrinciples continues to add new customers that are leveraging its platform, Insight-To-Action, for a variety of use cases, including risk management, customer care, event and campaign management, sales lead generation and product ideation. The platform allows companies to easily integrate social interactions and analytics into leading CRM systems such as Salesforce, Microsoft Dynamics and SugarCRM.

"Since the beginning of this year, NextPrinciples has added many marquee customers including two of the top ten pharmaceutical companies, a leading building materials manufacturer and some of the largest global information technology leaders," said Ted Sapountzis, head of marketing and product management at NextPrinciples. "We are truly humbled by the trust such leading organizations have placed in us. This has led to a 433 percent growth in our customer base."

Expanded Partnerships & Reseller Network

NextPrinciples has significantly increased their reseller networks by adding on partners currently selling SugarCRM, Microsoft Dynamics and Salesforce. "We are seeing a lot of interest in the marketplace and have added 15 resellers to our partner program since establishing it in fourth quarter of last year," Krishnaswamy said. NextPrinciples has also expanded its relationship with SugarCRM, creating a complete joint go-to-market approach.

Industry Recognition

In January, NextPrinciples was named a ZDNet 2013 CRM Watchlist winner in the "Ones to Watch" category. NextPrinciples was also named a winner in the SAP HANA® One Innovative App Contest in March 2013 after developing a solution on SAP HANA® that enables the processing and delivery of social analytics in real time. NextPrinciples additionally received "Marketeer of the Year" in SugarCRM's 2013 Technology Alliance Awards for its own branding and marketing as a joint partner with SugarCRM. NextPrinciples recently received Beagle Research Group's 2013 CRM WizKids Award, along with other leaders including HubSpot and Badgeville. This award is given to outstanding, emerging companies in the front office and CRM market.

"NextPrinciples received a CRM WizKids award for doing a phenomenal job of enabling companies to easily manage the high volume of social interactions and seamlessly integrate those records into CRM systems," said Denis Pombriant, Beagle Research founder and managing principal. "What really stands out is the ease-of-use of the platform that is both intuitive and comprehensive enough to meet the needs of global organizations."

About NextPrinciples

Based in Milpitas, Calif., NextPrinciples was founded in 2010 and has pioneered Insight-To-Action, an integrated social analytics and engagement platform designed to help medium-to-large organizations create, manage and monitor lasting relationships with customers, influencers and prospective customers through all channels, social or otherwise. NextPrinciples has technology alliances and go-to-market partnerships with Microsoft, SAP and SugarCRM and has gained recognition by many institutions such as SNCR, Enterprise 2.0 conference, CRM Idol, ZDNet's CRM Watchlist 2013 and most recently Beagle Research's CRM WizKids competition.

For more information:

- Visit www.nextprinciples.com
- Follow on Twitter www.twitter.com/nextprinciples
- Follow on LinkedIn www.linkedin.com/company/nextprinciples
- Like on Facebook www.Facebook.com/nextprinciples

Media Contact:
Sara Johnson
FortyThree, Inc.
831.401.3175
[email protected]

SOURCE NextPrinciples