Nextag Selects MWW Group as Agency of Record

NEW YORK, Oct. 6, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the top-ten global independent public relations firms, announced today that Nextag, Inc. (www.nextag.com) has chosen MWW Group to serve as agency of record.  Nextag - one of the fastest-growing, most innovative online shopping destinations in the world – is turning to MWW Group to develop a brand-building campaign that deepens Nextag's relationships with consumers and amplifies its voice in the e-commerce industry.

Nextag, which is headquartered in San Mateo, California and serves nearly half a billion customers each year, allows shoppers to compare prices from major retailers, manufacturers and sellers and search for deals among a wide variety of products and services – everything from electronics to clothing, to flights and hotels.

"Nextag is one of the most widely used, but least understood, companies in the e-commerce and retail world," said Michael W. Kempner, president and CEO of MWW Group.  "With an extensive online catalog of products, and literally millions of users each month, Nextag plays a huge role in connecting shoppers to the products they love.  Our team will help shoppers understand the full extent of Nextag's offerings and help retail partners better understand the power of Nextag as a marketing platform."  

MWW's work for Nextag will draw upon several of the firm's industry-recognized and award-winning practices, including Consumer Lifestyle Marketing, Corporate Communications and Dialogue Digital. MWW will help Nextag with brand positioning, corporate reputation, executive eminence and social media, and will help raise consumer awareness for Nextag's upcoming product launches via strategic media relations and thought leadership campaigns.

"We wanted to find an agency that was creative and cutting-edge in the industry, and a leader in social media communications," said Mike Stein, chief marketing officer at Nextag. "MWW Group brings deep expertise with consumer brands, which makes this partnership a perfect fit as we accelerate our brand-building efforts and launch innovative new products."

"Our team has helped grow some of the biggest names in retail and e-commerce," said David Herrick, executive vice president and general manager at MWW Group New York.  "We see in Nextag the potential to create a household name that is viewed as absolutely essential to smart shopping."  

About Nextag

Nextag® is shopping. As the fastest-growing, most innovative online shopping destination in the world, Nextag delivers the tools and technology that makes shoppers smarter, and more successful. With nearly a half billion people visiting the site each year, Nextag offers an unparalleled shopping experience whether searching for shoes, appliances and jewelry or cameras, cosmetics and travel plans. Since 1999 consumers continue to choose Nextag first for shopping. Headquartered in San Mateo, California, Nextag has offices in Chicago, London, Tokyo and Gurgaon, India.

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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