NEXT IS NOW with the Samsung GALAXY S6

Samsung Canada celebrates the Galaxy S6 and S6 edge with the launch of the #S6Lineup, a social media challenge to put Canadians first in line for this most coveted smartphone  

MISSISSAUGA, ON, March 30, 2015 /CNW/ - Samsung Electronics Canada, one of the leading suppliers of mobile phones in the Canadian marketplace, announced today the kick-off of an innovative and interactive lineup that challenges consumers to be the first in Canada to receive the revolutionary new GALAXY S6. Fueled by social media participation, the lineup rewards participants with points for sharing content inspired by the GALAXY S6 on their personal Facebook, Twitter and Instagram channels with the hashtag #S6Lineup. Based on points earned from these daily shares, consumers will move up the line with the top six broadcast throughout the contest on Samsung Canada's Yonge-Dundas LED billboard, the largest of its kind in Canada, and receive some of the first GALAXY S6 devices in Canada on launch day, April 10^th.

To bring the excitement to life, consumers in spots 7 through 50 in the #S6Lineup will also be featured on a huge 80 foot installation at Yonge-Dundas Square.¹

"We know how excited Canadians are to get their hands on this latest device and are launching the #S6Lineup as a fun and interactive way to reward our biggest fans," said Mark Childs, Chief Marketing Officer, Samsung Canada. "The GALAXY S6 is the next level of design and performance, featuring a stunning metal and glass design and Samsung's most powerful processor ever. The #S6Lineup will bring Canadians closer to their favourite features of the GALAXY S6 in a truly unique way."

In addition to bragging rights of being amongst the first consumers in Canada to experience the new GALAXY S6, there are daily Samsung prizes and a grand prize all-expenses-paid 2015 Stanley Cup® Final experience.  

Why you should get in the #S6Lineup:

• Stunning Design: The GALAXY S6 boasts a premium metal and glass design that's breathtakingly sophisticated. From its striking appearance to the way it feels in your hand, the GALAXY S6 is designed like no other Samsung phone. Additionally, for consumers interested in the GALAXY S6 edge, The 5.1" Quad HD Super AMOLED® dual edge screen offers wider viewing angles for an entirely new viewing experience with fluid access to information and notifications
• Convenience and Power: Only the GALAXY S6 gives you three ways to keep your phone charging forward. Tap Ultra Power Saving Mode at 10 per cent charge and still get up to 24 hours of time. Use Fast Charging to power up to 50 per cent in about 30 minutes², or cut the cord and recharge wirelessly, ensuring that you never miss a moment.
• Picture Perfect, Every Time: Packed with advanced camera technology, the GALAXY S6 enables users to capture true-to-life moments. With its 16MP rear facing and 5MP front facing camera, pictures are clearer and brighter - and with Auto HDR, you can capture any moment-even if the light isn't right.
• Exclusive Content: Canadians using the GALAXY S6 will be able to experience an enhanced NHL® mobile app, which gives fans the ability to personalize their Samsung smartphone experience through NHL team-branded wallpapers and covers, keeping them in the loop with a countdown to puck drop, game scores, and updates of their favourite team, all delivered directly to their mobile devices in real-time.

Additional #S6Lineup Details:

Canadians can join the #S6Lineup starting today by signing up for the Contest at www.samsung.com/S6Lineup where they will create their avatar and share content on Facebook, Twitter and Instagram. Each post = 1 point, and each point gets you closer to the front of the line. The contest runs from March 27 – April 8. At the end of the contest the top 6 in line win 1 of 6 of the first GALAXY S6 devices in Canada. The grand prize for first in line is an all-expenses-paid trip for 2 to a 2015 Stanley Cup® Final game. Additionally, there will be awesome daily prizes.³

From April 2^nd to the 8^th, Samsung Canada will also feature an 80-foot LED board at Yonge and Dundas Square which will take the digital line to a whole new level. The board will broadcast what is happening in the virtual line, giving spectators the ability to see the progress of participants as they work their way towards the front position. The top six participants who have earned the most points in the Contest will be broadcast on Samsung's Yonge and Dundas billboard, the largest outdoor LED billboard in Canada, as well as on major billboards at Metropolis at Metrotown in Vancouver and Montreal's Eaton Centre.

GALAXY S6 and GALAXY S6 edge Availability:

Canadians looking to experience the next revolution in smartphone technology can preorder the Samsung GALAXY S6 and GALAXY S6 edge at: www.samsung.com/galaxys6preorder and receive a complimentary gift with purchase. Both devices will be available starting April 10th. Consumers looking for a preview of the new devices can head to any of Samsung Canada's preview locations, found here: http://pages.samsung.com/ca/gs6/English/preview.html.

At launch, the devices will be available in Charcoal Black and Shimmering White, with the Platinum Gold variant available April 30, 2015. Samsung will also offer exclusive GALAXY S6 and GALAXY S6 edge accessories.

Samsung Galaxy S6 & Galaxy S6 edge Product Specifications

About Samsung Electronics Canada
Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances and printers. Samsung globally is a leader in the Internet of Things space through, among others, our Smart Home initiative. In 2014, Samsung was ranked one of top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues. Globally, Samsung employs 307,000 people across 84 countries with annual sales of $196 billion.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

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SOURCE Samsung Electronics Canada Inc.