NewsRx™ Launching BUTTER™ Business Intelligence Platform May 1, 2015

News and Analytics on Emerging Research and New Discoveries Worldwide

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Apr 07, 2015, 11:01 ET

ATLANTA, April 7, 2015 /PRNewswire/ -- NewsRx™ will launch the company's new flagship product BUTTER™ on May 1, 2015.

Founded 31 years ago, NewsRx™ monitors all emerging research and all new discoveries worldwide, and writes a news article about each of these. The company moves this content into its 194 newsweeklies containing over 35,000 new articles a week, and now onto the new BUTTER™ business intelligence and analytics platform.

BUTTER™ provides extensive data analytics and business intelligence based on the database, and has the capacity to power billions of annual searches with indexing capabilities and the ability to take full-text search results and make them targeted, downloadable, and portable. Because NewsRx™ owns all of the articles and content on the platform, BUTTER™ can allow users to create and distribute reports to others.

BUTTER™ is an acronym for Better Understanding Through Technology and Emerging Research, and at launch will contain almost 10 million proprietary news articles and advanced analytics. The database will be updated with an average of a new proprietary news article every 15 seconds.

At the core of all NewsRx™ artificial intelligence are phenomenological artificial intelligence algorithms which focus on five primary functions:

--Making connections

--Going deep

--Worldwide discovery

--Journalistic integrity and accuracy

--Making better decisions

BUTTER™ features include a dashboard and searching allowing for:

--Discovery (reading): Based on a specific information need, discover relevant content that contains information of value in researching an answer and making decisions. Source the discovery from large, regularly updated text databases and other input.

--Organizing (assembling): Organize and curate textual data into something immediately useable and compatible on any device.

--Emphasizing (explaining): Emphasize factual-based deep content, especially from peer-reviewed research, presenting results in a well-written, understandable manner, and based on user-friendly queries.

In addition to BUTTER™, NewsRx™ has 104 weekly titles including: China Weekly News, Defense & Aerospace Week, Investment Weekly News, Journal of Engineering, Journal of Technology, Journal of Robotics & Machine Learning, Mergers & Acquisitions Business, Science Letter, Education Letter, Health & Medicine Week, Biotech Week, Politics & Government Week, Energy Weekly News, and others.

Current NewsRx™ customers and partners include large U.S. companies like Thomson Reuters and Dow Jones, plus international organizations in Asia, Europe, and the Middle East.

Company links are at:

http://www.newsrx.com

http://www.butterbusiness.com

Photo(s):
http://www.prlog.org/12442936

SOURCE NewsRx, LLC