Newsbyte: SAP Supports Startups, Developers and New Applications With Real-Time SAP HANA® Platform, TechCrunch Awards

SAN FRANCISCO, Sept. 13, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) continued its support of the start-up and developer communities by presenting an "SAP Big Data Startup of the Year" award to Tweather, which analyzes Twitter's streaming content and reveals emerging patterns and trends about any topic. The award was given Wednesday during the TechCrunch Disrupt event, being held Sept. 10-12, in San Francisco. SAP also honored Michael Fischer, "The Minty Green Energy Machine," as the "SAP HANA Hacker of the Year" during the Disrupt SF Hackathon at the event.

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"SAP is celebrating its 40^th anniversary and despite our size and scale, we are still driven by the same pioneering spirit that makes us feel we are the largest startup in the Silicon Valley," said Aiaz Kazi, senior vice president, Technology & Innovation Platform Market Strategy, SAP. "The relationship between SAP and startups continues to be an important part of our innovation and growth strategy. By providing the modern real-time SAP HANA platform to startups and developers, we empower them to harness 'big data' and develop new applications that have been previously limited by conventional technologies. Such applications allow users to turn large volumes of data into real-time decisions on mobile devices and in the cloud."

SAP's participation at TechCrunch Disrupt 2012 further extends its goal of working with the most innovative and disruptive companies in Silicon Valley. It also augments the SAP Startup Focus program, where startups around the world have the opportunity to meet with SAP, present solutions and use cases and build upon the breakthrough capabilities of SAP HANA.

SAP HANA is an in-memory real-time data platform that is transforming the way companies run their businesses and develop applications. It is a unified platform for delivering real-time operational, predictive and text analytics on "big data" as well as for running both transactional and analytical processes on the same foundation. These capabilities enable developers to simplify their development experience and create integrated real-time experiences for end users.

With the disruptive capabilities of the SAP HANA platform as a foundation, SAP is expanding to the consumer space, creating innovative applications that will help companies create unprecedented levels of customer intimacy. Across industries such as retail, consumer packaged goods and sports and entertainment, these new apps will enable businesses to provide compelling and scalable user experiences and deliver even more value to consumers by linking to the organization's enterprise systems. SAP has already launched consumer apps built on the SAP HANA platform:

• Recalls Plus: A mobile and Web app that enables parents to track recalls on children's items, such as strollers, cribs, formula and toys, in a personalized way for greater safety and peace of mind. The first of many planned apps that provide innovative experiences throughout the consumer's product life-cycle, it provides opportunities for retailers and consumer products manufacturers to create a channel and communicate to consumers in a timely manner. Available in the U.S. market, it can be downloaded at www.recallsplus.com.
• MyRunway: A mobile app designed for fashionistas in China. It offers a personal mobile closet-to-store, and the ability to organize and share photographed bags, clothes and shoes. MyRunway creates a social interest-driven fashion community where fashion-loving consumers and trend setters can share and learn from each other. SAP plans to enable global fashion brands to connect to consumers in China via MyRunway in order to provide personalized offers and enable consumers to make purchases through their online and offline stores.

Additional apps for consumers in healthcare, sports, retail, banking and telecommunications are planned for late 2012.

Media Contacts:
Samantha Finnegan, +1 (650) 276-9350, [email protected], PDT
Jeff Neal, +1 (925) 336-6203, [email protected] PDT

SOURCE SAP AG

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