Newsbyte: SAP Positioned as Leader in Leading Industry Analyst Firm's 2012 Data Quality Tools Magic Quadrant

WALLDORF, Germany, Aug. 13, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced it has been named by Gartner, Inc. in the Leaders quadrant of the "Magic Quadrant for Data Quality Tools" report¹. The positioning is based on evaluation of the SAP real-time data platform, which includes SAP® Data Services and SAP® Information Steward software. SAP is recognized as a market leader for both its "ability to execute" and "completeness of vision."

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The report highlights that, "Organizations of all sizes and in all industries are recognizing the importance of high-quality data and the critical role of data quality in information governance and stewardship, driven by broader EIM initiatives." Gartner forecasts that the data quality tools market will show a compound annual growth rate of 14 percent over the next five years, according to the report, "Forecast: Enterprise Software Markets, Worldwide, 2009-2016, 2Q12 Update."

SAP Data Services provides a complete foundation to integrate, improve and manage all relevant information regardless of data type or location. The improved access and quality management extends not only to any transactional system but also to analytical and "big data" sources such as social media and machine-generated and geographic data. This provides a complete view of the enterprise that is essential for more effective decision-making and business operations. SAP Information Steward extends these insights to everyone by providing both end users and IT professionals with easy-to-use metrics and dashboards that enable everyone to continuously monitor the composition and trustworthiness of the data sources available to them.

According to the report, "Leaders demonstrate strength across a full range of data quality functions, including profiling, parsing, standardization, matching, validation and enrichment. They exhibit a clear understanding and vision of where the market is headed, including recognition of non-customer data quality issues and delivery of enterprise-level data quality implementations. Leaders have an established market presence, significant size and a multinational presence (directly or as a result of a parent company)."

"As businesses confront the challenges of managing massive volumes of big data in real-time, ensuring high quality information has emerged as one of the biggest inhibitors to providing trusted insights," said Steve Lucas, global executive vice president and general manager, Database & Technology, SAP.  "We believe providing data quality management solutions that seamlessly embed into every application, dashboard and data warehouse is the best way to help ensure that each employee, decision, and business interaction is powered by trusted information."

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

¹Gartner, "Magic Quadrant for Data Quality Tools," Ted Friedman, Aug. 8, 2012

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media Contacts:
Samantha Finnegan, +1 (650) 276-9350, [email protected], PDT
Jeff Neal, +1 (925) 236-5035, [email protected], PDT
Ryan Wallace, Bite Communications, (917) 442-2305, [email protected], PDT

SOURCE SAP AG

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