Newsbyte: SAP Innovates With New Release of SAP Business ByDesign® Solution

WALLDORF, Germany, Dec. 11, 2013 /PRNewswire/ -- SAP NEWSBYTE -- Reaffirming its commitment to provide independent companies and subsidiaries worldwide a flexible, cost-effective mid-market cloud enterprise resource planning (ERP) suite, SAP AG (NYSE: SAP) today announced new capabilities for the SAP Business ByDesign® solution. The updates leverage SAP HANA®, mobile and cloud technology, and enable businesses to rapidly adapt processes to capitalize on ever-changing market dynamics.

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"We continue to honor our commitment to SAP Business ByDesign customers and leverage the strength of the SAP Cloud portfolio and SAP HANA to deliver innovations that help them run efficiently and effectively their entire business in the cloud," said David Sweetman, senior director, Global Product Marketing, SAP Business ByDesign. "The new capabilities in the latest release help companies manage more data and transactions in more places with greater speed and simplicity."

Features and enhancements delivered in the latest release of SAP Business ByDesign include:

• Expanded global footprint: New country version for Japan augments existing Asia Pacific regional versions for China, India, Australia and New Zealand.
• In-memory capabilities: Availability on the SAP HANA platform combines both transaction processing and analytics on a single platform, helping reduce delays and inefficiencies inherent in parallel operational and business intelligence systems, and enabling companies to aggregate, correlate and assess countless bits of information and scenarios to determine the best course of action faster than ever before.
• Enhanced pricing flexibility: Greater flexibility to price products and services and suggest optional additional or alternative purchases helps companies to drive increased purchases. Expanded competitive pricing mechanisms enable companies to drive special pricing to particular audiences based on user-defined criteria such as region, type or class of customer and industry-specific criteria. Pricing can also be based on two dimensions, such as by quantity of pieces or net weight.
• Greater mobility: The SAP® Business in Focus mobile app enables users to analyze budget forecasts, visualize financial information, collaborate through an enterprise social network and get real-time insight from internal and external cloud applications via iPad.

"As an SAP partner and consultant, we practice what we preach — we are running the latest version of SAP Business ByDesign on SAP HANA and have seen the solution's impact to streamline business processes," said Inge Kipping, CEO, anthesis. "We like the speed, flexibility, scalability and support from SAP HANA. Continued updates allow us to take advantage of business best practices and rapid processing speed in the cloud."

SAP Business ByDesign covers a wide range of business areas, including financials, human resources management, sales and marketing, sourcing and purchasing, customer relationship management and supply chain management, and is an integral part of the SAP® Cloud portfolio.

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Kathrin Eiermann, +496227767029, CET, [email protected], CET

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SOURCE SAP AG

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