NewPage Launches OptiLabel™ HB Label Facestock Paper for Pressure Sensitive Applications

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Aug 11, 2010, 10:00 ET

STEVENS POINT, Wis., Aug. 11 /PRNewswire/ -- NewPage Corporation today launched OptiLabel HB, a 54 lb high performance general purpose label paper for North American and International pressure sensitive markets.

With a history based in manufacturing papers for the pressure sensitive market, the product development team at NewPage set its sights on developing a new label facestock that maintains a premium appearance, and consistently performs well and in all aspects of production, from pressure sensitive laminating and label printing, to die cutting and high speed label application.

"Our experience in this market provides us with an in-depth understanding of the needs throughout the entire supply chain," said David Diekelman, executive director of sales and business development for specialty papers. "Pressure sensitive converters want stunning label graphics for their brand owner customers, delivered on a North American sourced label paper that meets their stringent quality standards and maximizes operational efficiencies. OptiLabel HB delivers on all of these key objectives."

This product is manufactured on the No. 3 paper machine, one of three machines, at the NewPage Escanaba, Michigan, mill, a fully integrated pulp and paper manufacturing facility. The state-of-the-art machine was recently converted to manufacture release liner and label facestock papers for the pressure sensitive industry. With a machine trim of 262 inches, the No. 3 paper machine is ideal for serving the unique requirements of the pressure sensitive industry.

OptiLabel HB joins NewPage's other label facestock papers, including Sterling® Ultra C1S, Oxford™ HB, OptiPrime™ Family, OptiTherm™ and UniTherm™. When combined with NewPage's release liner paper offerings, this creates the most comprehensive pressure sensitive paper portfolio in North America.

For more information or product samples, visit the NewPage booth #1539 at Labelexpo Americas in Chicago, Illinois, September 14 – 16, 2010, email [email protected], or call 888-557-0227.

NewPage Corporation

Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $3.1 billion in net sales for the year ended December 31, 2009. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.

NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper. For more information, visit www.NewPageCorp.com.

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SOURCE NewPage Corporation