Newcastle Brown Ale Launches Geordie Schooner
Authentic UK Glassware Offers Uniquely Different Draught Experience in US
WHITE PLAINS, N.Y., April 13 /PRNewswire/ -- Newcastle Brown Ale, America's No. 1 import craft, announced today the launch of the one and only Geordie Schooner. This unique glass will offer consumers an authentic beer drinking experience inspired by the brand's English heritage. The Geordie Schooner will be used to serve the refreshing golden brown ale to its fans at pubs and bars nationwide.
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Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the Geordie Schooner -- a tribute to the local residents nicknamed "Geordies." The city of Newcastle's bartenders continue to serve Newcastle Brown Ale in the same glass, and now beer drinkers stateside can appreciate the tradition.
"The story behind the Geordie Schooner brings Newcastle's history to life for a new audience," said Colin Westcott Pitt, Brand Director, Newcastle Brown Ale. "Fans can now enjoy an authentic Newcastle pour and savor the one-of-a-kind flavor of a dark beer that's easy to drink."
The Geordie Schooner's style is designed to enhance the draught beer experience, creating a unique pour that highlights the beer's incredibly smooth flavor. The robust glass shape is as functional as it is good looking. The wide rim traps the rich, caramel aromas, thereby enhancing the flavor. The Schooner's nucleated bottom features an etched star that allows CO2 bubbles to escape out of the ale, retaining the creamy foam head to create a refreshing and lively taste until you reach the bottom of the glass.
The 16-oz. and 20-oz. Geordie Schooner will be used in select bars and restaurants nationwide. A 5-oz. sampling glass and 17 inch tip jar will also be available in select markets.
About Newcastle Brown Ale
In 1927, in the Northeast of England, Colonel Jim Porter created a uniquely crafted ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cool, Newcastle Brown Ale has since become a world favorite as a dark beer that's easy to drink. Newcastle Brown Ale is imported by the nation's premier beer importer, Heineken USA, headquartered in White Plains, New York. For more information, please visit NewcastleBrown.com.
About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.
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SOURCE Heineken USA
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