New York Life Retirement Plan Services Launches Animated "Whiteboards" To Engage 401(k) Plan Participants

WESTWOOD, Mass., Oct. 30, 2013 /PRNewswire/ -- New York Life Retirement Plan Services (New York Life), a leading provider of retirement plan solutions to U.S. corporations and unions, has launched a new video series of animated "whiteboards" illustrating the importance of retirement planning concepts for 401(k) plan participants. The whiteboard series expands the online tools New York Life utilizes to engage participants in retirement savings.

The MyLifeNow Chronicles, offered as a standard part of New York Life's participant communications suite, is a new video series weaving together video-scribing, animation, and narration on core topics such as saving more and taking full advantage of a company match. The video series was rolled out across New York Life Retirement Plan Services' defined contribution plan platform in late September. The first three Chronicle videos are: The Adventures in Saving More; Let's Talk about Match; and Put Your Savings on "Otto" Pilot. An example can be viewed here: https://www.brainshark.com/nylimllc/MyLifeNow_SaveMore.

In early 2014, New York Life will introduce the next group of videos on 401(k) loans, asset allocation and OnTarget, New York Life Investments' managed account program for 401(k) participants.

"How people learn and interact has completely changed in the last five years – so our communications program is evolving to reflect that.  People are more apt to watch a video than read a flyer or online post – if we want our message to get across it has to be in a relevant medium," said Rachel Rice, chief marketing officer at New York Life Retirement Plan Services. "These whiteboards use humor and a modern approach to engage and inform on core topics.  So far, the response from our sponsors has been overwhelmingly positive," she said.

About New York Life Retirement Plan Services
New York Life Retirement Plan Services offers bundled retirement plan solutions and defined contribution investment only products throughout the United States. New York Life Retirement Plan Services, a division of New York Life Investment Management LLC, (New York Life Investments) administers $48.9 billion in bundled retirement plans as of September 30, 2013. With offices in Westwood, Massachusetts, Parsippany, New Jersey, and San Francisco, New York Life Retirement Plan Services is widely recognized for its leadership within the retirement plan industry.

SOURCE New York Life Retirement Plan Services

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