New York Fashion Week Models and Stylists Rely on Viviscal to Complement New Styles

CHICAGO, Sept. 7, 2011 /PRNewswire/ -- The fashion industry's finest are showcasing the glamour and beauty of their newest designs during New York Fashion Week. Designers, stylists and models alike are focused on radiating attitude, color and flair from head to toe. Beyond accessories, couture and footwear, the perfect hairstyle is essential to complete a look. No one knows that better than the top models and stylists of Fashion Week, who turn to Viviscal natural hair supplements to ensure hair withstands styling and appears lustrous, thick and enviable – the perfect look to make this year's styles shine.

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"Working with celebrities, runway models and salon clients throughout the U.S., I see firsthand the damaging effects that over-styling can have on hair," said Martino Cartier. "A woman's hair can make or break a look, and my clients turn to Viviscal to keep their hair strong and lustrous. I recommend the supplements to all my clients for healthier, fuller and longer hair."

Fashion, film and entertainment stars, and their stylists rave about Viviscal. Supermodels such as Jessica Stam, Natalia Vodianova(1), Karlie Kloss, Caroline Trentini and Sasha Pivovarova(2) love and use Viviscal; stylists like Danilo(3), Guido Palau(4), Harry Josh(5), Orlando Pita and Martino Cartier recommend Viviscal; and celebrities like Reese Witherspoon, Layla Kayleigh and Finola Hughes trust and use Viviscal.

Viviscal nutritional supplements are clinically proven and scientifically tested as an effective tool to combat thinning hair in both men and women, appropriate for all hair types. Not only is Viviscal the number one hair supplement in the world, but it is also the only hair supplement proven by five clinical trials. These 100 percent natural tablets contain the exclusive AminoMar C Marine Complex that supplies nutrients needed to nourish thinning hair and promote existing hair growth. AminoMarC is made up of fish proteins that increase the body's natural production of keratin. The Finnish product works in four stages over a period of four to six months, with many users seeing results in as early as three months.

Viviscal hair supplements are available at Rite-Aid locations nationwide, online at www.viviscal.com or by calling 1-877-333-4581. A 60-tablet box of Viviscal, equivalent to one month's supply, is priced at $49.99. Viviscal Professional, a stronger version of the supplements, is available exclusively through salons, spas and physicians' offices. The professional line supplements contain 28 percent AminoMarC Marine complex, as well as Biotin, Fumed Silica and Procyanidin B2, an apple extract. For more information on the professional line, visit www.viviscalpro.com.

For maximum results, supplements should be taken twice daily – once in the morning and then again in the evening. Visit viviscal.com for more information.

ABOUT THE VIVISCAL BRAND:

Viviscal is the world's leading brand of dietary supplements for the treatment of reversible thinning hair for both men and women. Made in Finland, Viviscal uses a proprietary marine complex called AminoMar C™, originally identified by Finnish researchers in the 1990s. The treatment is supported by five European scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany. Viviscal is owned by Lifes2Good, whose U.S. headquarters are in Chicago, Illinois.

(1) Tatler, January 2010

(2) Glamour, July 2009

(3) Look, June 2010

(4) New York Times, Style Magazine, April 2010

(5) Vogue, July 2011

CONTACT:   Rosalie Morton 703-894-5460

SOURCE Viviscal