New Year, New You With L'Oréal Paris

HEALTHY HAIR
Heat tools, color processing, and overall dryness can cause hair to lose its strength, become weaker, or even develop split ends. However, with a few products from the new L'Oréal Paris Elvive collection, which is designed to help prevent hair damage, women can obtain beautiful, revived hair every day.

The collection features a range of hair treatments to help revive hair from all forms of damage, with two standout products in particular that can seamlessly be worked into any routine. Considering using rinse-out hair mask L'Oréal Paris Elvive Total Repair 5 Damage Erasing Balm to repair up to one year of damage to the hair's smoothness in one use. Combat protein loss in strands with L'Oréal Paris Elvive Total Repair 5 Protein Recharge Treatment, a leave-in post-shower treatment. The protein treatment is formulated to increase strength and protect against every day damage, resulting in 97% less breakage.

PRO TIP: Hair damage is personal. L'Oréal Paris is offering a one-on-one Elvive Live Chat to help consumers further understand damaged hair and receive recommendations for the products needed to bring each hair type back to life. The free service is available until mid-February.

GLOWING SKIN
With so many skincare products out there, it's important to understand the essentials needed in any skincare routine: cleanse, exfoliate, moisturize and protect.

First and foremost in any routine, cleansing is necessary to remove everyday impurities, such as dirt, oil and pollution. Try L'Oréal Paris Pure-Clay Detox & Brighten Cleanser, a clay-to-mousse daily cleanser that gently detoxifies dull skin to reveal a luminous and clear texture.

Then, prioritize exfoliation at least three times a week to soften texture and reveal a freshly healthy skin surface. Try one of the new L'Oréal Paris Pure-Sugar Scrubs, which are formulated with Cocoa, Grapeseed or Kiwi and great for all skin types.

After, it is important to nourish the skin. New L'Oréal Paris Revitalift Cicacream Face Moisturizer is formulated with Centella Asiatica (an herb used in traditional Chinese medicine) and Pro-Retinol, which is used in formulations to address multiple signs of aging. Immediately, skin is more hydrated, looks healthier and feels softer and smoother.

Finally, protect skin from sun damage with a broad spectrum SPF, such as L'Oréal Paris Revitalift Anti-Wrinkle + Firming Day Cream SPF 18.

PRO TIP: For an extra refresh, try L'Oréal Paris Pure-Clay Clarify & Smooth Mask with Yuzu Lemon after cleansing to draw out extra build-up of impurities when a regular cleanser isn't enough.

PREP WITH PRIMER
To avoid the mid-day makeup fade and other issues that arise once foundation has settled into the fine lines and dry, winter skin, use a primer. The all new L'Oreal Paris Infallible Makeup Primers will lock in foundation and concealer for long wear and create a smooth, flawless canvas for application. 

L'Oréal Paris Infallible Pro Glow Lock Makeup Primer hydrates skin underneath makeup for an all-day healthy and radiant glow. L'Oréal Paris Infallible Pro Matte Lock Makeup Primer blurs imperfections and keeps oily skin in check while creating a matte canvas. Then, lock it all in with L'Oréal Paris Infallible Pro Sweep & Lock Loose Setting Face Powder, a pro-inspired, micro-fine loose powder which blends pores and lines for a smooth finish.

PRO TIP: Don't forget the eyes. Use two-step L'Oréal Paris Voluminous X-Fiber Mascara with a black primer on one end to prep for building extremely long lashes.

All products are available at lorealparisusa.com, and mass, food and drug retailers nationwide.

About L'Oréal Paris:
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market.  The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L'Oréal Paris'iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

Contact:
Rachel Zembraski at Alison Brod Marketing + Communications
(212) 230-1800, [email protected] 

SOURCE L'Oreal Paris