New Year Brings New Excitement from Improv Electronics

LAS VEGAS, Jan. 10, 2012 /PRNewswire/ -- from ShowStoppers @ CES 2012: After closing out 2011 with exceptional sales and a record-breaking holiday season, 2012 promises to be another outstanding year for Improv Electronics, the company announced today.

"We are thrilled to kick off the New Year with an interactive hands-on exhibit, and our first appearance, at the renowned International Consumer Electronics Show," said Kent Displays/Improv Electronics CEO Dr. Albert Green. "Our presence at CES, coupled with the exponentially growing popularity of our products and the recent launch of the Boogie Board Rip eWriter, the first model that saves, proves that Boogie Board eWriters have truly arrived as a unique product segment within the consumer electronics industry. We have extremely exciting things planned for the coming year that will reinforce the Boogie Board eWriter's place as a highly valuable, environmentally-friendly and fun product for users of all ages."

In 2012, Improv Electronics will continue building on the Boogie Board eWriter's success while maintaining the intuitive paper-like writing experience, a feature that has made it a tremendously popular product since the original Boogie Board 8.5 eWriter launched in 2010. Already available for purchase in 25 different countries, Improv Electronics will further expand global distribution of Boogie Board eWriters by adding new retailers all over the world. The company will also continue to work toward realizing its goal of transforming society into a truly paperless one by providing a cost-effective and completely paperless means of writing/drawing that reduces paper consumption in the home, office and classroom.

Boogie Board eWriters can be purchased online through Brookstone.com, improvelectronics.com, and Amazon.com. Boogie Board eWriters are also available for purchase in Brookstone stores and select Staples, Toys 'R Us and other global retail stores.

SOURCE Improv Electronics