NEW Victor Allen's® SNICKERS™ & TWIX™ Iced Coffee Expands Distribution to H-E-B

Consumers will now be able to find the delicious, iced coffee at over 150 H-E-B stores throughout the south

LITTLE CHUTE, Wis. , Oct. 12, 2023 /PRNewswire/ -- Trilliant Food & Nutrition, a leading, vertically integrated coffee manufacturer in the U.S., announced today an expansion of new distribution of its SNICKERS® and TWIX®, proudly part of Mars, flavored beverages: Victor Allen's® SNICKERS™ and TWIX™ Ready-to-Drink Iced Coffees at H-E-B grocery stores.

Starting today, shoppers at more than 150 H-E-B stores throughout the south can find Victor Allen's® SNICKERS™ and TWIX™ Ready-to-Drink Iced Coffees in 13.7 oz. bottles in the coffee and tea beverage aisle. In addition to the Victor Allen's® SNICKERS™ and TWIX™ Ready-to-Drink Iced Coffees, Hostess® Twinkie Iced Latte in 13.7 oz bottles will also be featured at more than 150 H-E-B stores in the in the coffee and tea beverage aisle as well.

"Consumer demand for ready-to-drink coffee in convenient formats with unique and flavorful combinations continues to grow year after year," said Tom Lehocky, Vice President of Sales for Trilliant Food & Nutrition. "By partnering with H-E-B, it allows us to bring the consumers in their geographical footprint great tasting iced coffee in a convenient single serve format that they can add to their weekly grocery shopping list.  We are proud to partner with H-E-B to bring their guests this offering."

To find a H-E-B near you, visit the H-E-B store finder. For more information about the Victor Allen's Coffee Brand, visit the Victor Allen's website and follow Victor Allen's Coffee  on Facebook, Instagram, and Tiktok. 

About Trilliant Food & Nutrition, LLC

Founded in 1979, Trilliant Food & Nutrition is a leading, vertically integrated coffee manufacturer in the U.S. providing coffee sourcing, roasting, extraction, packaging of dry and liquid formats, product development, supply chain management, and sales and marketing services to the world's leading retailers, foodservice operators, and brands. For more information on Trilliant Food & Nutrition, LLC, visit www.trilliantfood.com.
®/™ The HOSTESS, and TWINKIES, trademarks are used under license from Hostess Brands, LLC.

About Mars, Incorporated

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

SOURCE Trilliant Food & Nutrition