New To The Freezer Aisle: New Innovation from SNICKERS® and TWIX® Ice Cream Bars

Mars Wrigley Confectionery Introduces New SNICKERS® Dark Chocolate and TWIX® Triple Chocolate Ice Cream Bars

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May 20, 2019, 09:00 ET

HACKETTSTOWN, N.J., May 20, 2019 /PRNewswire/ -- Mars Wrigley Confectionery is introducing two new ice cream bars that will be sure to cool you down in the warm months ahead. Introducing new SNICKERS® Dark Chocolate Ice Cream Bars and TWIX® Triple Chocolate Ice Cream Bars. These rich, decadent treats offer more chocolate flavor than ever before.

New SNICKERS® Dark Chocolate Ice Cream Bars are the first new ice cream flavor in the brand's history, featuring creamy peanut butter chocolate ice cream, peanuts and caramel, coated in rich dark chocolate, making the new product the perfect satisfying summer treat.

Also new for the summer are TWIX® Triple Chocolate Ice Cream Bars, an ode to the brand's latest creation, the TWIX® Triple Chocolate Cookie Bar. Featuring creamy chocolate ice cream coated with smooth caramel and crunchy chocolate cookies and dipped in chocolate, TWIX® Triple Chocolate Ice Cream Bars are sure to satisfy any sweet tooth.

"We are thrilled to expand our ice cream line with the launch of new SNICKERS® Dark Chocolate Ice Cream Bars and TWIX® Triple Chocolate Ice Cream Bars," said Marketing Director of Mars Ice Cream, Emily Strobel. "These two decadent innovations feature a combination of rich, new flavors and a blend of creamy chocolate that make them the perfect summer treat for chocolate lovers everywhere."

The SNICKERS® Dark Chocolate Ice Cream Bars and TWIX® Triple Chocolate Ice Cream Bars are now available at major convenience, drug, mass and grocery stores nationwide for suggested retail price of $4.19 for 6-pack or $1.99 for individual ice cream bars.

For information about SNICKERS® visit snickers.tumblr.com, Facebook, Twitter and Instagram.

For more information about TWIX® please visit Twix.com and follow on social media at Facebook, Twitter and Instagram.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, and COCOAVIA®. Mars Associates proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 115,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated