New Timex + Todd Snyder Collaboration To Launch At NYFW Men's

Introducing the Mid Century, a Timex Original Updated for Modern Wear

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Feb 04, 2019, 09:45 ET

NEW YORK, Feb. 4, 2019 /PRNewswire/ -- On February 4, 2019, Timex and Todd Snyder will unveil their latest collaborative watch design, the Mid Century, during the Todd Snyder runway show at New York Fashion Week Men's. The longstanding partnership between Timex and Todd Snyder stands out in a crowded watch market as both stylish and attainable, making it easy for discerning men to curate a watch collection to fit every look and mood. The duo's latest release pulls inspiration from a 1977 classic Timex original, updated for modern wear and year-round versatility. This year marks 165 years of craftsmanship and true, innovative watchmaking for Timex, with the Mid Century bringing to life a piece of that heritage.

The Todd Snyder + Timex Mid Century watch will make its debut during Todd Snyder’s runway show at New York Fashion Week Men’s at 8 p.m. on Monday, February 4.

While most watches in the Todd Snyder + Timex collaboration are hand-picked from the Timex archives, the inspiration for the Mid Century was spotted out in the wild.

"I was traveling in Europe and had a meeting with someone from the Timex team, and he was wearing the coolest old Timex with a day/date feature," says Snyder. "I liked it so much I took it right off his wrist and used it as the starting point for the Mid Century. This watch is definitely one of my personal favorites."

The Todd Snyder + Timex Mid Century timepiece is packed with vintage inspired character and functional features at a suggested retail price of $158. While the original was an automatic with chrome plated bezel, the new version is upgraded with a stainless-steel case and day/date quartz movement for improved accuracy. It's styled with a handsome leather strap from S.B. Foot Tanning Co. in Red Wing, Minnesota (the same premium leather used in Snyder's go-to Red Wing boots and shoes), detailed with distinctive contrast stitching. The Mid Century is crafted with the same domed acrylic crystal as the original, for an iconic timepiece that evokes the past while meeting today's exacting standards.

"Timex is grounded in its watchmaking roots and innovative timepiece designs," said Giorgio Galli, Design Director, Timex. "Our ongoing relationship with Todd has been inspiring from day one, as we have worked together to create fashion-forward watches for men that really stand out in their watch collections. The Mid Century is no different – it's sure to make a splash on the runway this year."

The Mid Century comes in two colorways (black dial with a black leather strap, and silver dial with a rich brown leather strap) and will be available exclusively through ToddSnyder.com and at the Todd Snyder flagship store on Madison Square Park in New York.

PRODUCT SPECS:
Stainless Steel Case
Genuine Leather Strap
Day/Date Window
Domed Acrylic Crystal
Water Resistant to 30M
37mm Case Size, 19mm Lug Width

About TIMEX Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Ted Baker.

Join Timex on social media: @timex

For more information, please visit http://timexgroup.com.

SOURCE TIMEX