New Teeth Whitening System - Philips Zoom WhiteSpeed - Delivers the Ultimate Whitening Experience with Adjustable Settings for Enhanced Patient Comfort

LOS ANGELES, Nov. 28, 2011 /PRNewswire/ -- Philips, the makers of Sonicare power toothbrushes, today announced the availability of the Zoom WhiteSpeed Light-Activated Whitening System. Zoom WhiteSpeed offers different intensity settings that allow dentists to make adjustments for patients who may experience sensitivity during the whitening process, giving patients comfort while still providing the results they expect. Out of the more than 500 patients who participated in testing of the new Zoom WhiteSpeed, 94 percent indicated they would recommend the treatment to family or friends and more than three-quarters said they felt little to no discomfort during the treatment. The new light is proven to whiten teeth up to 8 shades in just 45 minutes – the ultimate treatment for today's time-constrained women and men – and it delivers 40 percent better results than a comparable non-light enhanced whitening system.*

Zoom, the whitening brand most requested by patients, has provided more than four million people a brighter, whiter smile. Now, on the eve of the tenth anniversary of Zoom, Philips, the global leader in lighting, has utilized its most advanced LED whitening technology for the new light. Using blue LED technology that emits the optimal light spectrum, Zoom WhiteSpeed accelerates and enhances whitening results with no compromise to safety. Of the 33 dental professionals who participated in testing the new Zoom WhiteSpeed, 85 percent indicated that the results were equal to or greater than previous Zoom models.

"Philips is dedicated to providing innovative solutions for dental professionals that help improve the experience and outcomes of their patients," says Frank McGillin, General Manager of Discus Dental, now a part of Philips Oral Healthcare. "Zoom WhiteSpeed helps people get their teeth to their whitest white in approximately 45 minutes, and the new variable settings allow dentists to customize treatments to ensure optimal comfort."

In addition to enhanced results and comfort for patients, the new light also offers benefits for dental professionals. The blue LED technology provides a significantly longer-lasting light source (50,000 hours) and uses 41 percent less energy than previous models, reducing the need to purchase replacement lights and thereby decreasing costs and offering a more environmentally-friendly option. Zoom WhiteSpeed also offers a refreshed design and improved ergonomics with a new power cord wrap, knots, counterweight and larger casters for easier moving.

Zoom WhiteSpeed, the first update in Zoom light technology since 2006, was launched at the Greater New York Dental Meeting. For more information about Zoom WhiteSpeed, visit www.philipsoralhealthcare.com.

*As compared to Philips Dash

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy-efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Royal Philips Electronics

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