New Technology Gives Online Shoppers the Perfect Pair of Jeans

Hurley Announces Partnership With embodee®

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Dec 06, 2010, 09:00 ET

COSTA MESA, Calif., Dec. 6, 2010 /PRNewswire/ -- Now available only on Hurley.com is a new technology that enables online shoppers to view digitally exactly how Hurley's jeans will fit them. Forget spending hours at stores sifting through and trying on multiple styles of jeans. Thanks to the embodee® technology, all it takes is a few seconds of entering in measurements to find that perfect pair of Hurley jeans. Shoppers can accurately see how the style of jean will fit their body saving time and energy.

"Since implementing the embodee® Online Try-on Experience™ denim sales are up and users are spending more time on our site," Jeff Hurley, the company's Digital Director, said. " The goal in the partnership with embodee® is to eliminate the guesswork in the online shopping experience. Denim, specifically, is all about fit, which obviously makes it tough to buy with confidence online. We believe in the quality and fit of our jeans and wanted to help people find the perfect pair for their body. The technology embodee® has developed enables the customer to do just that, with unprecedented accuracy."

embodee® created digital versions of nearly 400 pairs of jeans across all styles in most available sizes enabling online shoppers to instantly see Hurley's denim collection on their own bodies .

"Anyone who tries on Hurley Jeans online becomes enthusiastic about their ability to see digitally how their new jeans will look and fit before they decide which ones to buy," said Andre Wolper, founder and CEO of embodee. "After years of development, Hurley is taking advantage of our capability that allows anyone to 'try-on' jeans anywhere and anytime – in the comfort of their home, or while on the go via any web-enabled phone or device."

Visit shop.Hurley.com to experience the new embodee® Online Try-on Experience™. Shoppers who "share" their experience will receive a discount on their next order from Hurley.com.

SOURCE Hurley