NEW Sweet Lemonade and Bubble Gum PEEPS® Along with MIKE AND IKE® Lemonade Blends® Sweeten Summer 2013!

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PEEPS; MIKE AND IKE

Apr 22, 2013, 09:42 ET

BETHLEHEM, Pa., April 22, 2013 /PRNewswire/ -- Summer 2013-- PEEPS® Brand candies are adding to fans' summer fun with two new PEEPS® products -- PEEPS® Bubble Gum flavored Marshmallow Chicks and PEEPS® Sweet Lemonade flavored Marshmallow Chicks.  Adding more Lemonade taste to the season is MIKE AND IKE® Lemonade Blends®, returning for its 4th year.

(Photo: http://photos.prnewswire.com/prnh/20130422/PH98735 )

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Mark Hoffman, Senior Brand Manager for PEEPS® at Just Born, commented, "PEEPS® have established themselves for a range of holidays beyond Easter, but entering the summer season with two special PEEPS® products is very exciting!  Our Lemonade and Bubble Gum products are delicious and will amaze young and mature PEEPS® fans alike. We are also pleased to have our PEEPS® join MIKE AND IKE® in the cause to raise awareness and funds for Alex's Lemonade Stand Foundation™ and the fight against childhood cancer."

PEEPS® NEW Summer Treats:

  • PEEPS® Sweet Lemonade Chicks are white marshmallow with yellow glitter, in a 2 ct. package with an SRP of $0.99 - $1.29.
  • PEEPS® Bubble Gum Chicks are a pink marshmallow inside and out, and come in a 10 ct. package with an SRP of $1.49.

MIKE AND IKE®:

  • MIKE AND IKE® Lemonade Blends® is available in a 3.6 oz. theater box and has an SRP of $.99-$1.29.

Display and packaging options include:

  • 32 ct. Bubble Gum PEEPS® Floor display and 24 ct. Display Ready Case.
  • 32 ct Combined Floor Display including Lemonade PEEPS® and MIKE AND IKE® Lemonade Blends®.
  • 24 ct. Display Ready Case Lemonade PEEPS®.

PEEPS® and MIKE AND IKE® fans can find these treats now at their favorite stores such as Target, Bed Bath & Beyond, Michael's, Rite Aid and Walgreen's.  Starting in May, these products will also be available at PEEPS & Company® retail stores or www.peepsandcompany.com, where in addition to candy, visitors can buy PEEPS® and MIKE AND IKE®- themed merchandise and apparel.

The new www.marshmallowpeeps.com is a colorful and fun site that allows fans to really connect with their PEEPS®.  Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS®, PEEPS® are Talking, Cookin' with PEEPS®, Products, Promotions and more!  MIKE AND IKE® fans can visit www.mikeandike.com.  Both can also be found on facebook at http://www.facebook.com/PeepsBrand or http://www.facebook.com/mikeandike

PEEPS® Sweet Lemonade Marshmallow Chicks in partnership with MIKE AND IKE® Lemonade Blends® will contribute a portion of its proceeds to Alex's Lemonade Stand Foundation™, a non-profit dedicated to finding cures for all kids with cancer, www.AlexsLemonade.org.

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

SOURCE PEEPS; MIKE AND IKE

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