New Survey Uncovers Surprising Insights for the Petroleum Industry

ATLANTA, Oct. 2, 2014 /PRNewswire/ -- GreenPrint, LLC., creators of the world's first Carbon Neutral Gasoline, announced today the preliminary results of a sweeping consumer survey covering a broad range of subjects related to daily purchase decisions, brand loyalty, petroleum retailers, and the environment. Sent to more than 100,000 individuals nationwide representing a diverse cross-section of the population, the survey may be the most comprehensive study of its kind and provides dramatic insights into the mindset of American society.

"The premise of the research was to take an unbiased look at what factors drive consumers to choose certain petroleum retailers and their subsequent purchase behavior at the pump – and if those decision criteria could be realistically influenced," said GreenPrint CEO Peter Davis. "The data indicates that, because petroleum companies have particularly low brand loyalty compared to other everyday purchase categories, consumers are not only open to switching brands – but they are actually willing to go out of their way to do so under certain circumstances."

Davis, a technology pioneer who sold his loyalty marketing company to a private equity firm in 2009, founded GreenPrint earlier this year and has partnered with c-store industry veteran, Doug Kruep – another serial entrepreneur whose point-of-sale technology company was acquired by VeriFone in 2012. "In addition to some groundbreaking insights, the research results also confirmed what our team already believed intuitively," said Kruep.

Interesting highlights from the research include the following findings:

• When asked which factors were most important in their gasoline purchases 83% of respondents named "price" as being an important consideration, while only 29% considered "brand" to be important
• When asked what type of fuel could differentiate a petroleum retailer from their competition, nearly 50% said "gas that was less harmful to the environment" –  more than any other response
• Nearly 76% of respondents agreed with the statement that "Mankind needs to take immediate action to protect the environment"

Consumers from Florida to California rendered their opinions on nearly a dozen companies, including BP, Exxon, Chevron, Texaco, RaceTrac, and Shell among others. From the quality of their gasoline, to the convenience of their locations, to the degree of their environmental consciousness, petroleum companies were given both darts and laurels by the survey participants. The survey data also pointed to future opportunities for petroleum companies to differentiate themselves. From airline miles, to performance improving fuel additives, to different ways to help the environment, consumers provided intriguing insights into their preferences between incentives that benefited them directly versus those that contributed to the greater good.

GreenPrint's first opportunity to share its findings comes next week at the annual meeting of The National Association of Convenience Stores (NACS), a trade association representing the convenience and fuel retailing industry. "This research provides us with insights that we will use to help our clients drive incremental revenue by aligning with public opinion," said Davis. "Even for those that don't ultimately partner with us, this data will clearly cause some in the industry to rethink their approach to technology and innovation."

About GreenPrint, LLC.
Headquartered in Atlanta, GreenPrint is the world's leading innovator of carbon neutral fuel solutions. GreenPrint enables consumers to drive their cars, heat their homes, and live their everyday lives without leaving a carbon footprint. The company's patent-pending solutions also provide commercial fleet managers and petroleum retailers the ability to build goodwill, enhance brand loyalty, and/or increase market share. Visit http://www.GreenPrintCorp.com.

SOURCE GreenPrint, LLC.

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