New study shows 40% improvement in visual processing speed in young subjects with 20/20 vision, following use of a new technology by GlassesOff, potentially offering superior athletic performance in sports requiring swift reaction time

NEW YORK, Dec. 1, 2014 /PRNewswire/ -- GlassesOff Inc. (OTCBB: GLSO) announced today that new data recently published in Nature's Scientific Reports demonstrates the potential of GlassesOff to affect the performance of young professional and amateur athletes in sports requiring swift reaction time, such as tennis, baseball, football, ice hockey and others.

Study data showed that prior to using a new app currently being developed by GlassesOff, participants with 20/20 vision, required an average of 204 milliseconds (approximately 0.2 of a second) to process and identify a visual stimulus in order to see it with 20/20 clarity. After using this app for an average of two months, these participants required only 123 milliseconds (approximately 0.1 of a second) for the same task, indicating an average improvement of 81ms (40%) in visual processing speed. At the completion of the study, the average visual acuity improved to better than 20/20 vision and all participants improved to at least 20/16, a visual acuity measurement that is associated mainly with top athletes.

"In recent years, the correlation between superior vision and sports performance has become increasingly evident, and we believe that 20/20 vision may not be sufficient for top athletes," stated Nimrod Madar, CEO of GlassesOff.  "Imagine how visual processing speed can impact the performance of a batter in professional baseball. A ball thrown at 100mph travels approximately 15 feet every 0.1 of a second. The batter's ability to identify the ball and its trajectory faster gives him or her more time to make an informed decision regarding whether and how to hit the ball, which we believe can significantly affect a player's batting average."

Mr. Madar went on to say, "We believe the improvement in visual performance through brain exercises, as seen in this study using a new app currently developed by GlassesOff, has the potential to assist many young kids who dream about becoming professional athletes, as well as a significant number of amateur players of all ages, who want to improve their game. The benefits of improving visual processing speed are obviously not limited to baseball, and can be expected to apply to any sports activity that requires reaction to swift visual events, such as football, basketball, tennis, ice-hockey, martial arts, motor racing, etc." 

The study included results from 33 young participants, who were an average of 24 years of age, with no history of neurological conditions, and with corrected-to-normal or normal vision in both eyes. Participants' visual acuity and time required to reach a 20/20 clarity was thoroughly measured at baseline and post-two months, using a dedicated mobile app developed by GlassesOff.

This study was published in Nature's Scientific Reports on November 28, 2014.

About Nature's Scientific Reports
Scientific Reports is a research publication from the publishers of Nature, covering all areas of the natural and clinical sciences. It is hosted on nature.com, the destination for millions of scientists globally every month. All papers are peer reviewed fairly to ensure they are technically sound. http://www.nature.com/srep/about/index.html

About GlassesOff
GlassesOff Inc. (OTCBB:GLSO) is public, a neuroscience technology company, utilizing patented technology to develop and commercialize consumer-oriented software applications. The Company is developing and commercializing next generation vision sharpness applications. GlassesOff has developed a proprietary, patent protected neuroscience technology platform to improve near vision sharpness through brain exercise, by improving the image processing function in the visual cortex of the brain. The GlassesOff™ product aims to eliminate, through exercise, the dependency on reading glasses of people of the age of 40 and older who experience the inevitable age-related changes in their near vision sharpness. The GlassesOff™ app was named one of the top Emerging Breakthroughs in Science and Technology for 2013 by Reader's Digest Magazine.

Safe Harbor Statement: This press release contains forward-looking statements, which may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "would," "intends," "estimates," "suggests," "has the potential to" and other words and phrases of similar meaning, including statements regarding the results of effectiveness of GLASSESOFF's applications. Investors are cautioned that forward-looking statements involve risks and uncertainties that may affect GLASSESOFF's business and prospects, including the risks that GLASSESOFF may not succeed in generating any revenues or developing any commercial products, that the products may not achieve the expected results or effectiveness, and other risks and uncertainties that may cause results to differ materially from those set forth in the forward-looking statements. In addition to the risk factors described above, investors should consider the economic, competitive, governmental, technological and other factors discussed in GLASSESOFF's filings with the Securities and Exchange Commission. The forward-looking statements contained in this press release speak only as of the date the statements were made, and we do not undertake any obligation to update forward-looking statements, except as required under applicable law.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-study-shows-40-improvement-in-visual-processing-speed-in-young-subjects-with-2020-vision-following-use-of-a-new-technology-by-glassesoff-potentially-offering-superior-athletic-performance-in-sports-requiring-swift-reaction-300002302.html

SOURCE GlassesOff Inc.