New Start up Dog Fashion Focuses on Quality Life for Dogs™ and Selects Whitegate PR as Agency of Record

High-end brand of personal pet care products builds on rising trend of "fashion going to the dogs"

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Jun 25, 2013, 05:00 ET

NEW YORK, June 25, 2013 /PRNewswire/ -- NYC-based startup Dog Fashion and its creators, retail entrepreneurs Elena Volnova and Domenico Ponti, are pleased to announce the launch of a luxury line Dog Fashion spa. The signature collection features all American-made dog spa products and accessories, including fragrances, coat and paw care, gentle eye pads, and exquisite gift sets for dogs.

"Dog Fashion recognizes the inextricable bond people have with their dogs. We believe dogs deserve the highest level of care and it's our mission to support Quality Life for Dogs™," says Dog Fashion co-founder, Elena Volnova.

Over 18 months of research and development has gone into the creation of Dog Fashion spa collection, which features the finest natural ingredients and signature scents created by leading aromatherapy experts. Products have been designed to complement each other and to indulge and pamper modern dogs and dog parents who will get "the impression of living life in its own secret garden, away from reality."

Co-founder Domenico Ponti comments, "Dog Fashion spa line was designed for dog parents who believe their dogs deserve the highest level of pampering. We have worked with pet boutiques and high-end dog groomers to understand their needs and help them bring additional sales revenues by serving those customers. We are also building an amazing online community of dog parents who believe in providing Quality Life for Dogs™."

About Dog Fashion
Dog Fashion and its Dog Fashion spa imprint offer an exquisite line of luxury dog grooming products and accessories. Dog Fashion Spa products feature the finest natural ingredients and signature scents created by leading aromatherapy experts to indulge and pamper modern dogs. Learn more about Dog Fashion spa and its mission to support Quality Life for Dogs™ at: http://www.dogfashionspa.com/

Dog Fashion spa community of dog parents:
Facebook: https://www.facebook.com/dogfashionspa
Twitter: https://twitter.com/dogfashionspa
Pinterest: http://pinterest.com/dogfashionspa
Instagram: http://instagram.com/dogfashionspa

SOURCE Whitegate PR