New Sojern Media Platform Powers Unrivaled Audience Targeting

SAN FRANCISCO, Nov. 16, 2011 /PRNewswire/ -- Sojern, the travel data and media company, today introduced the Sojern Media Platform (SMP), a comprehensive traveler-focused data and media management platform. The SMP offers marketers access to proprietary data assets, powerful audience targeting capabilities and unique consumer touch-points to reach and connect with high-value audiences at scale.

"Sojern Media Platform delivers targeted partner data that is quite frankly not available anywhere else. That's because no one else enjoys the close partnerships with major airlines and key travel organizations that Sojern does," said Mark Rabe, Sojern President and CEO. These partners include American Airlines, Alaska Airlines, Continental Airlines, Delta Air Lines, Hawaiian Airlines, United Airlines, US Airways, Carlson Wagonlit, Travelport and Kayak among others.

In addition to its proprietary data assets, the Sojern Media Platform utilizes advanced targeting algorithms and machine learning to provide deep insights on travelers and their behaviors that enable marketers to better reach and connect with their target audiences – and even refine and re-message to maximize campaign results, brand-building and brand-preference efforts.

"Our goal is to make every impression count," said Rabe.  "To do that, the Sojern Media Platform combines what matters most to marketers: access to great audiences, unique tools to reach those audiences and actionable insights to optimize campaign performance. Together, our data, technology and insights make the Sojern Media Platform one of the most accurate and efficient ways for marketers to reach travel audiences at scale."

The Sojern Media Platform is the latest offering by the company since it revolutionized the travel industry through the introduction of its boarding pass product, which now extends to a full range of online marketing opportunities on boarding passes as well as printed travel documents.

For additional information about the new Sojern Media Platform, contact [email protected] or visit www.sojern.com for more details.

About Sojern

Sojern, Inc. is the premier travel data and media company. It has strategic partnerships with the leading airlines, hotels, car rental companies, airport parking providers and other travel industry organizations, including American Airlines, Alaska Airlines, Carlson Wagonlit, Continental Airlines, Delta Air Lines, Hawaiian Airlines, Travelport, United Airlines and US Airways. Sojern combines the world's most advanced Sojern Media Platform with a proprietary data set from the company's network of strategic partners to offer advertisers the ability to target high-value consumers. Sojern is a privately held company with offices throughout the US. For more information, please visit www.sojern.com.

SOURCE Sojern