New SNICKERS® Bar Will Have Fans Going 'Nuts' This Fall

Limited-batch SNICKERS® Pecan Bars now available

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Sep 25, 2019, 09:56 ET

HACKETTSTOWN, N.J., Sept. 25, 2019 /PRNewswire/ -- Earlier this month, SNICKERS^® embarked on 'The Great American Nut Search' and made virtual stops in various states across the U.S. The brand asked fans to rally behind the nut they would like to see most in the next SNICKERS Bar. Cashews from Florida, pistachios from California and macadamia nuts from Hawaii all garnered eager support, but it turns out fans from Texas were the most passionate. Today, SNICKERS is proud to announce the new, limited-edition SNICKERS Pecan Bar!

Fans who “pe-can’t” wait for the new flavor can order a custom-curated box containing 15 SNICKERS Pecan Bars at SNICKERSPecan.com.

The limited-edition SNICKERS Pecan Bar features the same caramel and milk chocolate of the classic SNICKERS Bar, now with delicious pecans inside. Beginning today, fans who "pe-can't" wait for the new flavor can order a custom-curated box containing 15 SNICKERS Pecan Bars at SNICKERSPecan.com. A limited number of boxes will be available for purchase while supplies last.

"We were eager to involve our fans in developing our newest flavor innovation," said Josh Olken, Brand Director on SNICKERS. "It turned out that fans from Texas and across the south are nuts about pecans and wanted to taste America's native nut in our iconic candy bar. We hope our fans are as excited to try the limited-edition SNICKERS Pecan Bar as we are proud to produce them right in our Waco plant."

For more information, fans can visit SNICKERS on Facebook, Twitter, Instagram or at SNICKERSPecan.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S^®, SNICKERS^®, TWIX^®, MILKY WAY^®, DOVE^®, PEDIGREE^®, ROYAL CANIN^®, WHISKAS^®, EXTRA^®, ORBIT^®, 5™, SKITTLES^®, UNCLE BEN'S^®, MARS DRINKS and COCOAVIA^®. Mars also provides veterinary health services that include BANFIELD^® Pet Hospitals, Blue Pearl^®, VCA^® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.