New Smooshy Mushy™ Slow Rise Collectible Toys Launches at Walmart Just in Time for the Holiday

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Oct 25, 2017, 10:19 ET

FAYETTEVILLE, Ark., Oct. 25, 2017 /PRNewswire/ -- US toymaker RedwoodVentures, Ltd. in partnership with OLO Industries, LLC., today launches its Smooshy Mushy™ line of soft, squishy, and collectible toys just in time for the holiday season. The new line of scented, "slow-rise," squishable pets comes in a variety of delightfully fun food themes; each is packaged with a tiny collectible squishy best friend, adding levels of surprise for young consumers. The Smooshy Mushy line is made of a pleasingly tactile, ultra-soft material which has a mesmerizing, slow rising action after being compressed into its packaging.

New Smooshy Mushy™ slow rise collectible toys launch at Walmart just in time for the holiday. The new line of scented, “slow-rise,” squishable pets comes in a variety of delightfully fun food themes; each is packaged with a tiny collectible squishy best friend, adding levels of surprise for young consumers.

The line is being sold exclusively at Walmart stores nationwide.

"This years' hottest toys haven't revolved around hi tech gadgets, but rather tactile, pocket-sized playthings that are collectible, surprising and fun," said Andy Wiseman, CEO, RedwoodVentures. "Move over everyday figures, Squish is the newest trend and Smooshy Mushy is poised to absolutely explode in toyland!"

Smooshy Mushy series one rolls out today and includes 8 of 24 different pet friends, featuring a Babsy Bear, Lolli Lamb, Popsy Piggy and more! Also being launched are:

Smooshy Mushy Bestie Snack Pax: Series one includes 13 out of a total of 39 randomly assorted blind bags - each featuring a squishy Bestie, a collectible poster and a game.
Smooshy Mushy Frozen Delights: Series one includes 4 unique and scented pet friends – each featuring a Smooshy Mushy Pet, Bestie and a tasty Frozen Delight recipe to share with friends and family.
Smooshy Mushy Bento Boxes: An adorable Bento-styled portable container featuring various food themes like the Extra Cheesy Foxy Taco and OooeyGooey Pizza. Each includes a Smooshy Mushy Pet, two Besties, a tiny drink container and "Find your Smooshy Name" game stickers.

Media contact: Southard Freeman Communications/973-470-0400

Amy Friedland, [email protected]

Erin Mortara, [email protected]

SOURCE RedwoodVentures Ltd.