New #RockOneSock Campaign Seen on ABC's "Good Morning America" Aims to "Sock It" to the Issue of Missing Children

Campaign set to raise awareness and support for the National Center for Missing & Exploited Children

News provided by

National Center for Missing & Exploited Children

May 10, 2016, 09:15 ET

ALEXANDRIA, Va., May 10, 2016 /PRNewswire/ -- Throughout the month of May, in honor of National Missing Children's Day (May 25), the National Center for Missing & Exploited Children^® is raising awareness about missing children with a new social media campaign called #RockOneSock. The awareness campaign invites the public to show its support for missing children and their families in three steps:

Take a "footsie" (a picture of your feet with one sock).
Post it to social media using the hashtag #RockOneSock.
Challenge your friends to do the same or donate to NCMEC.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7831051-ncmec-rockonesock-missing-children/

"There were more than 460,000 reports of missing children made to law enforcement in the U.S. last year," said John Walsh, NCMEC co-founder and host of CNN's "The Hunt with John Walsh." "The #RockOneSock challenge is an easy way to let missing children and their families know that we're never going to stop looking for them. That's why I'm asking everyone to saddle up and take the challenge with me. Let's all make a difference for missing children."

Walsh co-founded NCMEC in 1984 with his wife, Revé, after the 1981 abduction and murder of their son, Adam. Along with his son, Callahan Walsh, a children's advocate and spokesperson for NCMEC, John appeared on "Good Morning America" today to discuss the campaign's mission and called for public support.

Campaign assets including a PSA, billboards and social media posts will be seen throughout the month. All resources are available for free and can be downloaded at http://rockonesock.org.

The campaign was created as part of Discovery Communications' Creating Change initiative. Other partners in the campaign include the Outdoor Advertising Association of America, Cox Communications, the Justice Network and TEGNA Media.

About the National Center for Missing & Exploited Children
The National Center for Missing & Exploited Children is the leading 501(c)(3) nonprofit organization working with law enforcement, families and the professionals who serve them on issues relating to missing and sexually exploited children. Established in 1984 and authorized by Congress to serve as the nation's clearinghouse on these issues, NCMEC operates a hotline, 1-800-THE-LOST^® (1-800-843-5678), and has assisted law enforcement in the recovery of more than 218,000 children. NCMEC also operates the CyberTipline, a mechanism for reporting suspected child pornography, child sex trafficking and other forms of child sexual exploitation. Since it was created in 1998, more than 10 million reports of suspected child sexual exploitation have been received, and more than 158 million suspected child pornography images have been reviewed. NCMEC works in partnership with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, visit www.missingkids.org. Like NCMEC on Facebook and follow NCMEC on Twitter.

SOURCE National Center for Missing & Exploited Children