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New Rock and NetGen Announce Partnership

Relationship Brings New FoIP and VoIP Offerings to the ITSP Channel


News provided by

NetGen Communications, Inc.

Aug 07, 2014, 11:44 ET

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SHANGHAI and ROSWELL, Ga., Aug. 7, 2014 /PRNewswire/ -- New Rock Technologies, Inc., and NetGen Communications, Inc., a spin-off of Commetrex Corporation, announced a new technology and marketing partnership that will introduce the New Rock product line of access gateways, IP and wireless PBXs, eSBCs, and supporting software products to the North American market over the next 12 months.  In a related announcement, Hua Lin, New Rock's CEO has joined NetGen's board to further tighten this relationship.

Hua Lin commented: "Our relationship began when New Rock licensed NetGen's fax modems in 2004, and we have built on that relationship with the collaboration on the Smart ATA in 2011.  The impressive volumes immediately generated by Smart ATA's powerful sales proposition led us to look to NetGen for our expansion in the North American market.  I'm also honored to have been elected to the NetGen board of directors." 

Mike Coffee, NetGen's CEO, added, "New Rock has an amazing product line that brings unprecedented value to the ITSP and telecom channels. I am enormously pleased that New Rock is looking to NetGen as their technology and marketing partner for this major market expansion."

The Smart ATA®, the first product on the market to incorporate NetGen's patent-pending Smart FoIP®, which brings FoIP performance in carrier networks up to the transaction-success rates of PSTN fax, and combines the fax technologies of NetGen with the VoIP gateway technologies and manufacturing prowess of New Rock.

John Sennott, NetGen's channel-marketing director, explained: "Our channel partners have pleaded for an end to their frustrations with FoIP, which forced some to tell their customers to keep their POTS for fax.  We knew that there was room in the market for an ATA that, in addition to being a full-function voice ATA, could solve these FoIP problems.  We are adding the 'Smart FoIP treatment' to the MX8 access gateway from New Rock."

About New Rock Technologies, Inc.

New Rock is one of the largest and most respected manufacturers of VoIP gateways and IP-PBXs targeting the SMB. New Rock's VoIP gateways have been widely deployed by China mobile in IMS-based IP telephony service networks.

New Rock's VoIP products provide competitive advantages in the quality, cost, and the critical functionality that are important to application problems carrier and enterprise system integrators must solve. The latest 3G/Wi-Fi IP-PBX combines New Rock's proven VoIP and wireless technologies to provide SMBs with a cost-effective solution to meet the need for wireless business communications and BYOD.

About NetGen Communications, Inc.

NetGen Communications, Inc., a spin-off of Commetrex Corporation, develops products that improve ITSP's performance in delivering value-adding media services.  NetGen's Smart ATA allows ITSPs to provide fax services with reliability not previously seen with FoIP.  Now, NetGen is adding a comprehensive line of access gateways to complement Smart ATA. 

SOURCE NetGen Communications, Inc.

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